It’s rare for two design agencies to make the decision to join forces (in fact usually individuals cut loose from their creative herds to set up on their own) rarer still for two agencies as prestigious as Norwegian creatives Anti and Grandpeople to make the decision to merge completely. But it’s happened, and we think it makes perfect sense; why wouldn’t you combine Norway’s two most award-winning agencies into one?
To celebrate this fruitful union let’s enjoy some of their recent branding work for Bergen International Festival of art and music, a prime example of why these guys are at the top of their game. Taking the mathematical rigour of musical scoring as inspiration, the newly-formed Anti/Grandpeople team created an identity formed of a rhythmic pattern overlaid on a variety of photographic and 3D rendered print collateral. As an additional extra they’ve also emblazoned the logo onto waterproof raincoats to keep the festival’s visitors dry as they traverse the city. Nice.
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