London based studio Antidote have got some great work and some even better ideas. One of which is the continued collaboration with We Are What We Do, as well as books Change The World For A Fiver, Change The World 9 to 5 and Change The World At 35,000ft you will probably best know them for the I’m not a plastic bag, Anya Hindmarch reusable shopping bag that caused all the hysteria some time last year.
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Will is co-founder of It’s Nice That. Once one of the main contributors to the site, he stepped back from writing as the business expanded. He currently works across It’s Nice That, Creative Lives in Progress and If You Could Jobs.