French designer Arthur Foliard's impressive, changeable identity for Mood

Arthur Foliard has some impressive design experience on his CV – Pentagram, Landor and Moving Brands – and he’s been honoured by both ADC and the Cannes Lions. Not bad for a 25-year-old, but this London-based Frenchman has a portfolio of work that makes sense of these accolades.

This identity for Mood, a trends agency based between London, Paris and New York caught our eye in particular, with its flexible applications of the wordmark – and differing colour schemes – reflecting the client’s quest to stay ahead of the ever-shifting creative and cultural world.