Bänziger Hug

Last year, to quiet applause rather than rattling fanfare, Samuel Bänziger and Olivier Hug founded Bänziger Hug – an appropriately named design studio whose body of work, like the pair’s admirers, grows steadily and with purpose. Combining clarity with welcome moments of typographic expression, the Swiss duo design books, identities and websites, nodding at the importance of the object as a physical experience while simultaneously acknowledging the huge potential of design online. It’s subjective, of course, but with modest subtlety Bänziger Hug just might be displaying all of the facets needed to create great graphic design.