It’s common knowledge that when it comes to great design, the public sector’s output is woefully lacking. Here in London it’s easy to forget that public communication isn’t simply limited to the excellent way finding and signage on the Underground, but extends to a whole host of printed and online communication that’s frequently incomprehensible.
So it’s pretty refreshing to come across Base design’s identity for Madrid City Council’s culture strategic plan; a body of print and digital collateral designed to inform and advise Madrid’s residents about their government’s intentions for the next three years. Based on the city’s grid, the typographic elements of the identity are integrated into the grid itself, accented with strips of colour that are meant to accentuate Madrid’s cultural growth. More impressive than the good looks of the project though is the simplicity of the communication, the information presented with clarity and restraint – an achievement rarely seen on government documents.
- Xiang Guan’s Symbiotic Objects require a human component
- Alex Fergusson on the provocative and powerful nature of surface graphics
- Bendik Kaltenborn talks us through his retrospective book, collating ten years worth of work
- Meet music-obsessed graphic designer François Boulo
- César Pelizer’s 2D and 3D experiments are full of humour and imagination
- The irreverent spontaneity of Stefan Marx’s markmaking
- Vicky Grout takes us on a photographic trip through east London using Kodak's Ektra smartphone
- The Visual History of Type author Paul McNeil selects and dissects his six favourite faces
- Timo Kuilder combines clean-cut linework with limited colours in his editorial work
- David Luraschi’s strikingly simple new campaign for fashion brand Jacquemus
- How 13 designers responded to a one-word brief: water
- Nicolas Ménard creates short animation for online mortgage broker Habito