• Base-lead

    Base: Madrid City Council Culture Strategic Plan

Base design help Madrid City Council embrace great design

Posted by James Cartwright,

It’s common knowledge that when it comes to great design, the public sector’s output is woefully lacking. Here in London it’s easy to forget that public communication isn’t simply limited to the excellent way finding and signage on the Underground, but extends to a whole host of printed and online communication that’s frequently incomprehensible.

So it’s pretty refreshing to come across Base design’s identity for Madrid City Council’s culture strategic plan; a body of print and digital collateral designed to inform and advise Madrid’s residents about their government’s intentions for the next three years. Based on the city’s grid, the typographic elements of the identity are integrated into the grid itself, accented with strips of colour that are meant to accentuate Madrid’s cultural growth. More impressive than the good looks of the project though is the simplicity of the communication, the information presented with clarity and restraint – an achievement rarely seen on government documents.

  • Base01

    Base: Madrid City Council Culture Strategic Plan

  • Base02

    Base: Madrid City Council Culture Strategic Plan

  • Base03

    Base: Madrid City Council Culture Strategic Plan

  • Base04

    Base: Madrid City Council Culture Strategic Plan

  • Base06

    Base: Madrid City Council Culture Strategic Plan

  • Base08

    Base: Madrid City Council Culture Strategic Plan

  • Base07

    Base: Madrid City Council Culture Strategic Plan

  • Base09

    Base: Madrid City Council Culture Strategic Plan

Jc

Posted by James Cartwright

James started out as an intern in 2011 and is now one of our two editors. He oversees Printed Pages magazine and content wise has a special interest in graphic design and illustration. He also runs our online shop Company of Parrots and is a regular on our Studio Audience podcast.