It’s common knowledge that when it comes to great design, the public sector’s output is woefully lacking. Here in London it’s easy to forget that public communication isn’t simply limited to the excellent way finding and signage on the Underground, but extends to a whole host of printed and online communication that’s frequently incomprehensible.
So it’s pretty refreshing to come across Base design’s identity for Madrid City Council’s culture strategic plan; a body of print and digital collateral designed to inform and advise Madrid’s residents about their government’s intentions for the next three years. Based on the city’s grid, the typographic elements of the identity are integrated into the grid itself, accented with strips of colour that are meant to accentuate Madrid’s cultural growth. More impressive than the good looks of the project though is the simplicity of the communication, the information presented with clarity and restraint – an achievement rarely seen on government documents.
- The sun is out, and Best of the Web is here to offer some shade
- Jonathan Castro’s vibrant designs are a realisation of his research and exploration
- Friday Mixtape: top picks from ten years of Field Day
- A retrospective look at Latif Al Ani’s photographs of Iraq’s “golden age”
- Olimpia Zagnoli illustrates How to Eat Spaghetti Like a Lady
- Cost-effective, beautiful shit: an interview with the Deadbeat Club
- YouTube releases its first own-brand font, YouTube Sans, inspired by the play button
- Inside Susan Kare’s sketchbooks are the makings of Mac’s graphic interfaces
- The return of the hovering art director: we asked comic artist Nadine Redlich to peer inside agency life
- Photographer Raymond Rojas captures the “magic” in Disneyland Paris
- Stefan Sagmeister speaks to It's Nice That about The Beauty Project
- Seattle-based illustrator Kelly Bjork depicts languid ladies and neat interiors