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Graphic Design

BBH: The Guardian Open Journalism Graphics

Posted by Rob Alderson,

We have already seen how ad agency BBH created a super-smart promo retelling the tale of the Three Little Pigs for the modern media age to show how The Guardian has repositioned itself as a global news hub, and the campaign was followed up with this series of simple posters. The bold colours and pared-back graphics help reduce the newspaper’s "transformation"to its essence, which is less complex than some media commentators might have us believe. It’s graphic design at its sense-making best.

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.

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