BBH: The Guardian Open Journalism Graphics
We have already seen how ad agency BBH created a super-smart promo retelling the tale of the Three Little Pigs for the modern media age to show how The Guardian has repositioned itself as a global news hub, and the campaign was followed up with this series of simple posters. The bold colours and pared-back graphics help reduce the newspaper’s "transformation"to its essence, which is less complex than some media commentators might have us believe. It’s graphic design at its sense-making best.





