Swedish studio Bedow create stylish identity for Essem Design
It’s been a while since we last checked in with Stockholm-based Bedow studio but there’s a host of new work to enjoy over on their site as ever. I was particularly drawn to their ongoing collaboration with Essem Design, “a Swedish manufacturer of artisanal hallway interiors.” Bedow used a refreshingly straightforward way in to what might seem like rather a niche product, building an identity around the Swedish words for “hello” and “goodbye” – the utterances most commonly heard in a hallway.
Working across stationery, catalogues, the logo, handmade stamps and other collateral, Bedow have managed to combine a charmingly accessible concept with some really top-notch production values to create an identity that really works.
Bedow: Essem Design
Bedow: Essem Design
Bedow: Essem Design
Bedow: Essem Design
Bedow: Essem Design
Bedow: Essem Design
Bedow: Essem Design
Bedow: Essem Design
Bedow: Essem Design
Bedow: Essem Design
Bedow: Essem Design
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.