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    Bedow: More Than Human identity

Graphic Design: Bedow produce a timeless identity for Canadian label

Posted by James Cartwright,

When you’re launching a brand new vinyl-only record label producing releases in limited runs of only 300, it’s pretty important that you get the design of your new music empire nailed from the start – it’s easy to get lost on record store shelves after all. Maintaining some kind of visual consistency for at least the first few releases is a simple and incredibly effective way of bolstering a label’s identity in the early days. It’s worked wonders for Sacred Bones whose early releases for bands like Zola Jesus and Psychic Ills all conformed to a strict template.

When More Than Human – a Canadian record label specialising in electronic music – needed branding they contacted savvy Swedes Bedow to produce their monogram, logotype, stationery and a timeless template for all of their releases. The results speak for themselves and are a magnificent example of niche labels taking control of their visual output in the same considered way they treat the audio.

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    Bedow: More Than Human identity

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    Bedow: More Than Human identity

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    Bedow: More Than Human identity

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    Bedow: More Than Human identity

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    Bedow: More Than Human identity

Jc

Posted by James Cartwright

James started out as an intern in 2011 and is now one of our two editors. He oversees Printed Pages magazine and content wise has a special interest in graphic design and illustration. He also runs our online shop Company of Parrots and is a regular on our Studio Audience podcast.