When you’re launching a brand new vinyl-only record label producing releases in limited runs of only 300, it’s pretty important that you get the design of your new music empire nailed from the start – it’s easy to get lost on record store shelves after all. Maintaining some kind of visual consistency for at least the first few releases is a simple and incredibly effective way of bolstering a label’s identity in the early days. It’s worked wonders for Sacred Bones whose early releases for bands like Zola Jesus and Psychic Ills all conformed to a strict template.
When More Than Human – a Canadian record label specialising in electronic music – needed branding they contacted savvy Swedes Bedow to produce their monogram, logotype, stationery and a timeless template for all of their releases. The results speak for themselves and are a magnificent example of niche labels taking control of their visual output in the same considered way they treat the audio.
- Wrap up warm with this week's Best of the Web
- This is Jane: a charming photo series that displays the empowerment of women
- Brooklyn-based illustrator Aaron Fernandez’s fluorescent editorial commissions
- London-based designer Laura Jouan’s well-considered, monochrome portfolio
- Join Jonathan Barnbrook, Maisie Willoughby, Wallace Henning, Anna Lomax and Jess Bonham at Nicer Tuesdays December
- Legs 11: artist Alfie Kungu’s comically long-trousered figures
- Wes Anderson directs H&M Christmas advert starring Adrien Brody
- The New Look: Looking back at Roundel’s 1980s identity design for British Rail’s Railfreight
- Discussing cinema with Laura Marling on her directorial debut, Soothing
- London’s first crisp restaurant, Hipchips, launches with branding by Ragged Edge
- Richard Sandler’s street photography conveys the intricacies of city life
- A "stress opus" from cartoonist Nadine Redlich