When you’re launching a brand new vinyl-only record label producing releases in limited runs of only 300, it’s pretty important that you get the design of your new music empire nailed from the start – it’s easy to get lost on record store shelves after all. Maintaining some kind of visual consistency for at least the first few releases is a simple and incredibly effective way of bolstering a label’s identity in the early days. It’s worked wonders for Sacred Bones whose early releases for bands like Zola Jesus and Psychic Ills all conformed to a strict template.
When More Than Human – a Canadian record label specialising in electronic music – needed branding they contacted savvy Swedes Bedow to produce their monogram, logotype, stationery and a timeless template for all of their releases. The results speak for themselves and are a magnificent example of niche labels taking control of their visual output in the same considered way they treat the audio.
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