When you’re launching a brand new vinyl-only record label producing releases in limited runs of only 300, it’s pretty important that you get the design of your new music empire nailed from the start – it’s easy to get lost on record store shelves after all. Maintaining some kind of visual consistency for at least the first few releases is a simple and incredibly effective way of bolstering a label’s identity in the early days. It’s worked wonders for Sacred Bones whose early releases for bands like Zola Jesus and Psychic Ills all conformed to a strict template.
When More Than Human – a Canadian record label specialising in electronic music – needed branding they contacted savvy Swedes Bedow to produce their monogram, logotype, stationery and a timeless template for all of their releases. The results speak for themselves and are a magnificent example of niche labels taking control of their visual output in the same considered way they treat the audio.
- Rodion Kitaev illustrates the goings on of an office party in mammoth detail
- Makings of a Man: It’s Nice That and Harry’s invite you to be a life model for a day
- A higgledy-piggledy, funny yet tragic tale: The Romance of the Skeleton
- Tiago Galo’s refreshing, travel-themed illustrations remind us of sunnier times
- Artist Morgan Blair on her “pathological need to make you laugh”
- Lennarts & de Bruijn’s “hot as hell” campaign for Utrecht club, Ekko
- Polaroid’s creative director Danny Pemberton introduces new brand Polaroid Originals
- Artist Dominique Pétrin on creating her very own domestic product
- Universal Everything animate emotive wallpapers for new iPhone devices
- Herburg Weiland’s meticulous editorial designs are typographically-driven
- The Visual History of Type author Paul McNeil selects and dissects his six favourite faces
- Breakdown Press’ Joe Kessler picks out his most-treasured books