Advertising: Brilliant resource from BMB presents top creatives' student portfolios

Date
13 August 2013

Well this is an utterly tremendous blog and one of the most genuinely interesting creative resources we’ve come across for some time. It’s all very well young practitioners comparing their work against advertising’s great and good, but surely it’s far more relevant to see what some of the industry’s top names were producing when they were studying? That’s exactly what Before They Were Famous does, an initiative launched by a creative team at the Beattie McGuinness Bungay agency. They contacted a host of well-known figures both from within their company and without and asked them to submit their student portfolios to demonstrate how their creative thinking first started to develop.

With the likes of Ben Kay, 4Creative’s John Allison and Chris Bovill, Mark Denton, Julia Martens and even comedian Noel Fielding all taking part, it’s fantastic to be able to see some of the weird, wonderful (and occasionally breathtakingly inappropriate) campaigns these creatives once dreamed up. Do yourself a favour, spend some time with this and see these big names like never before.

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Ben Kay: The National Lottery

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Ben Kay: The National Lottery

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Ben Kay: Loaded magazine

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John Allison and Chris Bovill: Alton Towers

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John Allison and Chris Bovill: Alton Towers

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John Allison and Chris Bovill: Alton Towers

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John Allison and Chris Bovill: Alton Towers

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John Allison and Chris Bovill: Alton Towers

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John Allison and Chris Bovill: Lemsip

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John Allison and Chris Bovill: Lemsip

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John Allison and Chris Bovill: Lemsip

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Nathalie Turton and Lorelei Mathias: Wotsits

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Julia Martens: Always

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Noel Fielding: Jaffa Cakes

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Mike Crowe and Rob Messeter: Tie Rack

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Mike Crowe and Rob Messeter: Tie Rack

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Mike Crowe and Rob Messeter: Tippex

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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