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    Ben Kay: The National Lottery

Advertising: Brilliant resource from BMB presents top creatives' student portfolios

Posted by Rob Alderson,

Well this is an utterly tremendous blog and one of the most genuinely interesting creative resources we’ve come across for some time. It’s all very well young practitioners comparing their work against advertising’s great and good, but surely it’s far more relevant to see what some of the industry’s top names were producing when they were studying? That’s exactly what Before They Were Famous does, an initiative launched by a creative team at the Beattie McGuinness Bungay agency. They contacted a host of well-known figures both from within their company and without and asked them to submit their student portfolios to demonstrate how their creative thinking first started to develop.

With the likes of Ben Kay, 4Creative’s John Allison and Chris Bovill, Mark Denton, Julia Martens and even comedian Noel Fielding all taking part, it’s fantastic to be able to see some of the weird, wonderful (and occasionally breathtakingly inappropriate) campaigns these creatives once dreamed up. Do yourself a favour, spend some time with this and see these big names like never before.

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    Ben Kay: The National Lottery

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    Ben Kay: The National Lottery

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    Ben Kay: Loaded magazine

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    John Allison and Chris Bovill: Alton Towers

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    John Allison and Chris Bovill: Alton Towers

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    John Allison and Chris Bovill: Alton Towers

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    John Allison and Chris Bovill: Alton Towers

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    John Allison and Chris Bovill: Alton Towers

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    John Allison and Chris Bovill: Lemsip

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    John Allison and Chris Bovill: Lemsip

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    John Allison and Chris Bovill: Lemsip

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    Nathalie Turton and Lorelei Mathias: Wotsits

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    Julia Martens: Always

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    Noel Fielding: Jaffa Cakes

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    Mike Crowe and Rob Messeter: Tie Rack

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    Mike Crowe and Rob Messeter: Tie Rack

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    Mike Crowe and Rob Messeter: Tippex

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.