Bjorn Rune Lie proves himself time and again to be an illustrator of exceptional prowess. His technical skills and traditional image-making processes require an acute understanding of print techniques and an ability to balance colours with remarkable skill. Coupled with that he has an unprecedented nous for creating characters that evoke a golden era of western history with their jazz-age attire.
In spite of this skill it’s still surprising to see a Soho venue commission an illustrator to take charge of their entire visual identity. But Jackson and Rye have done just that, inviting Bjorn to create all the visual collateral for their brand new bar, from the logo emblazoned on the signage and windows to menus littered with exuberant anthropomorphic characters. The imagery lends a sense of warmth to an eatery we’d otherwise know little about and creates a massive point of different for a restaurant located in an area already packed with great places to have dinner.