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McCann Copenhagen: Black Sabbath 13

Work / Advertising

Advertising: Campaign resurrects Black Sabbath from years of fly-posted history

Move aside Carly Rae Jepsen, the Brummy grandfathers of heavy metal are back in town and they’ve got a devastatingly effective ad campaign in tow that tears right through the heart of modern music and puts Ozzy, Tony, and Geezer back in the limelight they left 35 years ago. For their latest album, 13, Black Sabbath have employed McCann Copenhagen to dig through generations of fly posters back to their infamous logotype used in their heyday (before Ozzy got fired). The result looks like the rediscovery of some pristine vintage posters underneath layers of pop-song detritus which, for my money, makes this one of the best billboard campaigns in a long, long while.

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McCann Copenhagen: Black Sabbath 13

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McCann Copenhagen: Black Sabbath 13

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McCann Copenhagen: Black Sabbath 13

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McCann Copenhagen: Black Sabbath 13

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McCann Copenhagen: Black Sabbath 13

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McCann Copenhagen: Black Sabbath 13