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    McCann Copenhagen: Black Sabbath 13

Advertising: Campaign resurrects Black Sabbath from years of fly-posted history

Posted by James Cartwright,

Move aside Carly Rae Jepsen, the Brummy grandfathers of heavy metal are back in town and they’ve got a devastatingly effective ad campaign in tow that tears right through the heart of modern music and puts Ozzy, Tony, and Geezer back in the limelight they left 35 years ago. For their latest album, 13, Black Sabbath have employed McCann Copenhagen to dig through generations of fly posters back to their infamous logotype used in their heyday (before Ozzy got fired). The result looks like the rediscovery of some pristine vintage posters underneath layers of pop-song detritus which, for my money, makes this one of the best billboard campaigns in a long, long while.

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    McCann Copenhagen: Black Sabbath 13

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    McCann Copenhagen: Black Sabbath 13

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    McCann Copenhagen: Black Sabbath 13

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    McCann Copenhagen: Black Sabbath 13

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    McCann Copenhagen: Black Sabbath 13

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    McCann Copenhagen: Black Sabbath 13

Jc

Posted by James Cartwright

James started out as an intern in 2011 and is now one of our two editors. He oversees Printed Pages magazine and content wise has a special interest in graphic design and illustration. He also runs our online shop Company of Parrots and is a regular on our Studio Audience podcast.