Blok Design create a sharp, light-hearted identity for a production company

Date
21 July 2014

When a studio does everything it can to get to the very root of a client’s working philosophy, it often leads to the most interesting and effective identity design. This is definitely true of Toronto-based studio Blok Design’s work for Dallas film production company Lucky 21. Created to mark the company’s new venture – “taking on the highly competitive LA market” – the identity takes into account the brand’s character, which the studio describes as “full of humour and fiercely passionate” to create a set of visuals that fall close to home.

Blok managed it alright; geometric patterns and ordinarily cutesy shapes take on a life of their own in the grey, orange and cobalt colour palette, to recreate a recognisable and lighthearted feel for what might otherwise have been a stuffy identity. More of the same please.

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Blok Design: Lucky 21

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Blok Design: Lucky 21

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Blok Design: Lucky 21

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Blok Design: Lucky 21

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Blok Design: Lucky 21

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Blok Design: Lucky 21

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Blok Design: Lucky 21

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About the Author

Maisie Skidmore

Maisie joined It’s Nice That fresh out of university in the summer of 2013 as an intern before joining full time as an Assistant Editor. Maisie left It’s Nice That in July 2015.

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