When a studio does everything it can to get to the very root of a client’s working philosophy, it often leads to the most interesting and effective identity design. This is definitely true of Toronto-based studio Blok Design’s work for Dallas film production company Lucky 21. Created to mark the company’s new venture – “taking on the highly competitive LA market” – the identity takes into account the brand’s character, which the studio describes as “full of humour and fiercely passionate” to create a set of visuals that fall close to home.
Blok managed it alright; geometric patterns and ordinarily cutesy shapes take on a life of their own in the grey, orange and cobalt colour palette, to recreate a recognisable and lighthearted feel for what might otherwise have been a stuffy identity. More of the same please.