Here’s an excellent example of identity design which works brilliantly both when pared back to its simplest elements, and as part of something larger. Warsaw-based design studio Noeeko have created an impressively comprehensive identity for Branch Creative, an executive production and advertising studio, which is playful and recognisable in a crowd. Partly because it’s yellow – a vibrant, proud ochre – and partly because it’s based around a playful word-search format.
This simple but effective idea encourages the viewer to engage with the stationery, making connections between letters to establish the overarching message of “be yourself, everyone else is already taken.” Even better, this in turn ties neatly to the name “Branch,” and the notions of connection and communication that the name implies. Stripped back to nothing but the embossed logo, the identity boils down to a neat and punchy visual, and yet with all of the added entertainment that the stationery, word-searches and business cards add to the mix, the identity becomes much more than just the sum of its parts.
- Artful fashion reportage from New York photographer Landon Nordeman
- My Name is Wendy creates beautiful posters celebrating French poet Stéphane Mallarmé
- Experiments in geometric shapes, cut-out, collaged and drawn typography by artist Michael Morris
- Gwendal Le Bec’s new website is chock-full of wonderful new work
- Jonny Seymour’s cute and strange photo series of six-year-old Chinese kids’ “graduation”
- Ibán Ramón creates refreshingly simple identity for a Spanish food festival
- An insight into The Guardian’s newly released brand guidelines
- Surreal, disturbing, NSFW and utterly thrilling: the work of Jon Rafman
- Art and architecture get exhibitions and galleries: graphic design should too
- Graphic identity lovers rejoice: “an unprecedented catalogue of modern trademarks” is here
- Ustwo says RELAX! with new meditation app Pause
- Publishing platform Medium launches its new identity