Here’s an excellent example of identity design which works brilliantly both when pared back to its simplest elements, and as part of something larger. Warsaw-based design studio Noeeko have created an impressively comprehensive identity for Branch Creative, an executive production and advertising studio, which is playful and recognisable in a crowd. Partly because it’s yellow – a vibrant, proud ochre – and partly because it’s based around a playful word-search format.
This simple but effective idea encourages the viewer to engage with the stationery, making connections between letters to establish the overarching message of “be yourself, everyone else is already taken.” Even better, this in turn ties neatly to the name “Branch,” and the notions of connection and communication that the name implies. Stripped back to nothing but the embossed logo, the identity boils down to a neat and punchy visual, and yet with all of the added entertainment that the stationery, word-searches and business cards add to the mix, the identity becomes much more than just the sum of its parts.
- Jason Shulman captures entire movies in a single image
- Rebecca Chew adds handcrafts to Esquire Singapore’s art direction
- A sublime update of work from photography duo Scheltens & Abbenes
- Brand Union discusses the merits and pitfalls of the design process behind the Tokyo 2020 Olympics logo
- Baker and Alex Simpson’s film on the legacy of modernist architect Wells Coates
- Don't Hug Me I'm Scared - an exclusive interview with Duck, Red Guy and Yellow Guy
- Design Bridge creates new harp icon for Guinness
- Yoshinori Mizutani captures the colourful, rain soaked commuters of Tokyo
- LA studio Laundry creates amazing warped Simpsons idents for American channel FX
- Winning design for Tokyo 2020 Olympics unveiled
- Poem Baker photographs the Jûngølā drag clowns of London’s Deptford
- Milton Glaser creates new look for Brooklyn Brewery