Graphic Design: Branch Creative's new identity is based on the word-search format

Here’s an excellent example of identity design which works brilliantly both when pared back to its simplest elements, and as part of something larger. Warsaw-based design studio Noeeko have created an impressively comprehensive identity for Branch Creative, an executive production and advertising studio, which is playful and recognisable in a crowd. Partly because it’s yellow – a vibrant, proud ochre – and partly because it’s based around a playful word-search format.

This simple but effective idea encourages the viewer to engage with the stationery, making connections between letters to establish the overarching message of “be yourself, everyone else is already taken.” Even better, this in turn ties neatly to the name “Branch,” and the notions of connection and communication that the name implies. Stripped back to nothing but the embossed logo, the identity boils down to a neat and punchy visual, and yet with all of the added entertainment that the stationery, word-searches and business cards add to the mix, the identity becomes much more than just the sum of its parts.