The creative industries lavish a lot of attention on the D&AD awards and there’s always a great deal of discussion about those projects which scoop the big prizes. Imagine the pressure then which comes with the commission to design the identity for the industry’s big night out? This year that honour went to Bravo Charlie Mike Hotel, a studio selected in keeping with D&AD president Neville Brody’s determination to promote young creative talent. But as anyone acquainted with BCMH’s previous work would expect, the London-based agency did a sterling job, building the visual collateral around a simple play on D&AD’s ampersand, transforming it into an “E”.
BCMH said: "We were able to transform D&AD into a very colloquial English use of the word ‘DEAD’ meaning ‘really.’ For example, ‘dead excited,’ ‘dead jealous,’ ‘dead chuffed,’ ‘dead nervous’, etc. This allowed us to illustrate the heightened emotions and excitement felt in the lead up to and during the event but with a bit of humour because, after all, it’s a celebration.
“The flexibility of the concept also meant that it could be used very effectively and responsively in different contexts to unite all of the areas and situations in which the identity would be needed. Dead simple.”
- Hey presto, it's Best of the Web!
- Paris-based Studio Jimbo creates "impact and power" with punchy poster designs
- Minju An's oddly sinister illustrations depict strange characters and floating bread
- Friday Mixtape: Warpaint's Glastonbury picks
- Karifurav Caihua’s weirdly erotic Japanese-inspired illustrations
- High octane Nike China animation gets kids to wear their bandages as a “badge of honour”
- “Evolve or die”: Bloomberg Businessweek creative director Rob Vargas on the magazine’s redesign
- Southbank Centre visual identity redesigned by North, to be a “confident masthead” for the institution
- Photographer Khadija Saye has died in the Grenfell Tower fire, her family confirm
- The Buzzfeed redesign: UK art director Tim Lane talks us through his seven-month overhaul
- Alex Norris’ hilarious three-panelled webcomics are universally appealing
- Fresh Yale grad Franci Virgili applies an academic approach to graphic design