London Fashion Week is leaving Somerset House for Brewer Street Carpark
If you’ve ever stepped through the gateway from the Strand to Somerset House’s inner square during one of the two week-long periods each year when it’s transformed for London Fashion Week, you’ll know that it’s a hallowed space. Somerset House has become synonymous with the British Fashion Council’s biannual spectacle, which sees it transformed into an enormous arena for models, press, peacocks and show-goers. So it comes as quite a surprise that after six years of hosting the event at Somerset House the British Fashion Council has announced that LFW will now take place at Soho’s Brewer Street Carpark.
The move is intended to mirror the expansion of the biannual trade show, which has grown at an extraordinary rate over recent years. A shift to the West End will allow the shows to take place in the epicentre of fashion retail in London, surrounded by the flagship stores of many of the designers participating.
“The long term growth of the UK’s designer fashion market is reflected geographically in this move,” Caroline Rush, who is chief executive of the British Fashion Council, explained. “The new and exciting venue has already been dubbed as Brewer Street’s ‘Fashion Park’ and will offer freedom and flexibility to designers who will be able to transform the show space to reflect their own aesthetics and identity."
Brewer Street Carpark may well offer size and flexibility, but Somerset House’s charm will be sadly missed come September.
Share Article
About the Author
—
Maisie joined It’s Nice That fresh out of university in the summer of 2013 as an intern before joining full time as an Assistant Editor. Maisie left It’s Nice That in July 2015.