• Nk-wordplay_02

    Build: Wordplay

  • Nk-wordplay_03

    Build: Wordplay

  • Nk-wordplay_06

    Build: Wordplay

  • Nk-wordplay_14

    Build: Wordplay

  • Nk-wordplay_27

    Build: Wordplay

  • Nk-wordplay_33

    Build: Wordplay

  • Nk-wordplay_35

    Build: Wordplay

  • Nk-wordplay_47

    Build: Wordplay

  • Nk-wordplay_48

    Build: Wordplay

  • Nk-wordplay_49

    Build: Wordplay

  • Nk-wordplay_70

    Build: Wordplay

  • Nk-wordplay_76

    Build: Wordplay

  • Nk-wordplay_84

    Build: Wordplay

  • Nk-wordplay_86

    Build: Wordplay

  • Nk-wordplay-phone_04

    Build: Wordplay

Build: Wordplay

Posted by Rob Alderson,

Some combinations just make sense – banana and toffee, coffee and doughnut, salt and pepper, Salt-n-Pepa but typography and illustration flicks all manner of switches. This new project from Build uses Dalton Maag’s Nokia Pure font to create typographic illustrations based on pangrams (nope us neither – sentences that use every word in the alphabet). Across posters, postcards, an animation and an app there’s a delightful ingenuity in the work more than matched by top-quality execution and presentation. Don’t mind if we do.

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.