The advertising industry’s annual Cannes shindig is well under way now and with the coveted Lions now being handed out. The first couple of days have thrown up an interesting array of campaigns and creative projects to scoop the Grand Prix awards.
The Outdoor category saw Jung von Matt’s eye-catchingly clever Invisible Drive for Mercedes (above) honoured along with Ogily Shanghai’s Cokehands posters while in the PR category there was a surprise win for JWT’s musical-based campaign for a Puerto Rican bank and BBH won Creative Effectiveness for it’s Even Angels Will Fall campaign for Lynx/Axe.
Grow Interactive’s campaign to reimagine the Coca Cola hill via Google won the first ever mobile category, Crispin Porter + Bogusky’s Small Business Saturday won the Direct and Promo categories and Manning Gottleib OMD’s work for Google Voice Search took top billing in the media section.
See the winners below and we’ll update again on the goings-on in Cannes later in the week.
Creative Effectiveness Grand Prix Winner: Axe Excite
Direct/Promo Grand Prix Winner: Small business Saturday
PR Grand Prix Winner: The Most Popular Song
Mobile Grand Prix Winner: Hilltop Reimagined for Coca Cola
- Sam Pilling, Hattie Newman, Phil Sharp and Kit Caless at Nicer Tuesdays September
- Stephanie Unger’s instinctive illustrations use bright colours and simple shapes
- Graphic designer Timo Lenzen fuses hyperreal, architectural forms with vivid colours
- Nobrow co-founder Sam Arthur shares his favourite books
- Photographer Laura Pannack finds inspiration in a Romanian folk tale
- Ho Tam, the one-man-band publisher
- “Nymphomaniac” photographer Casper Sejersen's explosive images
- Anja Wicki's sarcastically sweet comic illustrations
- Logo Pizza is selling 50 ready-made logos that increase in price with each one sold
- Google and INT Works commission 19 illustrators to create over 500 works for Allo app launch
- The Gentlewoman’s art director, Veronica Ditting gives us a peek at her bookshelf