Our first look at the 2012 Grand Prix winners at the Cannes Lions

Posted by Rob Alderson,

The advertising industry’s annual Cannes shindig is well under way now and with the coveted Lions now being handed out. The first couple of days have thrown up an interesting array of campaigns and creative projects to scoop the Grand Prix awards.

The Outdoor category saw Jung von Matt’s eye-catchingly clever Invisible Drive for Mercedes (above) honoured along with Ogily Shanghai’s Cokehands posters while in the PR category there was a surprise win for JWT’s musical-based campaign for a Puerto Rican bank and BBH won Creative Effectiveness for it’s Even Angels Will Fall campaign for Lynx/Axe.

Grow Interactive’s campaign to reimagine the Coca Cola hill via Google won the first ever mobile category, Crispin Porter + Bogusky’s Small Business Saturday won the Direct and Promo categories and Manning Gottleib OMD’s work for Google Voice Search took top billing in the media section.

See the winners below and we’ll update again on the goings-on in Cannes later in the week.

  • Outdoor_grand_prix_coke-thumb-350x524-78314

    Ogilvy Shanghai: Coke Hands

Creative Effectiveness Grand Prix Winner: Axe Excite

Direct/Promo Grand Prix Winner: Small business Saturday

PR Grand Prix Winner: The Most Popular Song

Mobile Grand Prix Winner: Hilltop Reimagined for Coca Cola


Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.