Usually music videos slowly build to a big climax a ‘wow’ moment that sticks with the viewer. Carl Burgess, for his most recent promo for Kap Bambino, Obsess has gone against the grain, stating he wanted “no buildup, all the best bits straight away.” Again his subject is extras (as we saw in his beauty for Ratatat), but this time they were all cast especially for the video, and the pre-sourced on-set wardrobe was cast aside in preference of the clothes the actors turned up in. A simply brilliant bit of directing.
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Alex is co-founder of It’s Nice That. Once one of the main contributors to the site, he stepped back from writing as the business expanded. He currently works across It’s Nice That, Creative Lives in Progress and If You Could Jobs.