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Photography: Catherine Losing and Anna Lomax celebrate Cuban shop windows

Date
13 February 2014

Cuba – and Havana in particular – is one of those places that immediately conjures up certain visual connotations; brightly coloured walls, slightly battered classic American cars, cigar-toting dandies. But there’s another site of the Caribbean island – the mundane manifestations of its decades as a committed Communist state.

Bereft of the trappings of capitalist consumerism, the shop windows display a rather sad selection of goods; the cheap, the dull and the practical. Photographer Catherine Losing and set deigner Anna Lomax have taken this idea and photographed these objects – plastic chairs, toilet rolls, fans and the like – in the trendy visual vernacular found in the product shoots of countless glossy magazines.

The results are tremendous images and a thought-provoking project to boot.

Above

Catherine Losing/Anna Lomax: Cuban Shop Windows

Above

Catherine Losing/Anna Lomax: Cuban Shop Windows

Above

Catherine Losing/Anna Lomax: Cuban Shop Windows

Above

Catherine Losing/Anna Lomax: Cuban Shop Windows

Above

Catherine Losing/Anna Lomax: Cuban Shop Windows

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About the Author

Rob Alderson

Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

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