Furniture company Fioroni had the wise idea to turn to Swiss design consultancy CCRZ when it came to designing their logo, catalogue and website, and they must be mighty glad they did. Their products channel a “contemporary reinterpretation of the Alpine constructional tradition, combined with carefully crafted details and a clever use of solid wood and industrial plywood.”
These kinds of details can easily become lost when it comes to letting a design agency translate them into your visuals, but they had no need to worry. CCRZ have succeeded in marrying constructional diagrams, atmospheric reference imagery and a clean but rich brand story seamlessly, resulting in what is perhaps one of the most pleasant furniture design catalogues we’ve seen.
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