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A close-up of a graphic print featuring overlapping blocks of bright blue, yellow, and green. A textured orange shape sits in the bottom left corner against a white background.

Graphic Design: Monotype and Pentagram show celebrates 100 years of type in design

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Date
8 May 2014

Like many famous combinations – fish and chips, gin and tonic – type and design are inextricably linked but rarely do we explore that relationship in any depth. A new exhibition in New York does just that though, bringing together a host of rare works and unique artefacts to examine the centuries-old way in which these two entities have developed in partnership.

Its been curated by leading typeface foundry Monotype and put together with Pentagram partner Abbott Miller, who has raided the archives of Mohawk Paper, The Type Directors Club, Conde Nast and The Herb Lubalin Study Center as well as his own company and Monotype’s vast collections.

Abbott says: “We wanted to create an immersive environment that communicates the diversity of typographic form: the walls and ceilings are dotted with hundreds of typographic periods drawn from the Monotype library. The idea of multiplicity is reinforced in the graphic mark we created for the Century show, a letter ‘C’ rendered in segments of different Monotypefonts.”

As well as the historic type treasures on display, the legendary Alan Kitching has created five limited edition letterpress posters showcasing the work of five graphic design heroes: Tom Eckersley, Abram Games, F H K Henrion, Josef Müller-Brockmann and Paul Rand. An immersive and intelligent exploration of type in graphic design? The only downside is the whole not-being-in-New-York thing; so how about London next, eh chaps?

Century: 100 Years of Type In Design runs until 18 June at the AIGA National Design Center.

A large, black graphic of a stylised “C” is applied to the glass storefront of a gallery. Inside, a person stands among white tables and a wall of small, dark dots.
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Century: 100 Years of Type In Design (Photo by Bilyana Dimitrova)

An exhibition space with white walls and floors covered in a pattern of black dots and squares. Long white tables display documents and sketches, while a row of red frames holds further archival materials.
Above

Century: 100 Years of Type In Design (Photo by Bilyana Dimitrova)

An exhibition space with white floors and walls covered in a pattern of black circles and diamonds. Long white tables display various documents and prints, while a red wall features a series of framed papers.
Above

Century: 100 Years of Type In Design (Photo by Bilyana Dimitrova)

An abstract composition of overlapping, curved shapes in primary colours. Bold strokes of blue, green, yellow and red intersect against a plain white background.
Above

Alan Kitching: Paul Rand-inspired poster for Monotype

A close-up of a screen print featuring bold, overlapping shapes in black, red and blue. The black ink has a grainy, textured finish with gold speckles across the surface.
Above

Alan Kitching: Abram Games-inspired poster for Monotype

A close-up of a graphic print featuring bold geometric shapes in blue, yellow and green. A series of black diagonal lines run across a white background in the top right.
Above

Alan Kitching: FHK HEnrion-inspired poster for Monotype

A close-up of overlapping translucent shapes in green, purple, red and blue. The colours blend where they intersect on a plain white background.
Above

Alan Kitching: Josef Muller-Brockman-inspired poster for Monotype

A close-up of a graphic print featuring overlapping blocks of blue, green, and yellow. A textured orange shape sits in the bottom left corner against a bright yellow background.
Above

Alan Kitching: Tom Eckersley-inspired poster for Monotype

A graphic design layout featuring bold typography and a grid of red and blue symbols. Large numbers “36-56” and “26-66” dominate the composition alongside the letters “TDC”.
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Herb Lubalin/John Pistilli: TDC Annual Competition Announcement (Courtesy The Herb Lubalin Study Center)

A technical drawing of three large, stylised letters on aged, yellowed paper. The letters are constructed with precise guidelines and measurements, featuring elegant curves and flourishes.
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Monotype Production Drawing

A two-page spread from a brochure. The left page is bright pink with vertical text reading “the gestalt assault”, while the right page features a grayscale classical bust with a colourful, geometric number “2” placed over the forehead and yellow circles over the eyes.
Above

Kenneth Kuestner: Booklet for Strathmore (Courtesy Mowhawk Papers)

An illustration of a large, olive-green dragon breathing a plume of orange fire against a pink background. A small figure on horseback charges towards the dragon with a spear. Text at the top reads “Are you afraid of Strathmore?”.
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Poster for Strathmore (Courtesy Mowhawk Papers)

A double-page magazine spread featuring a profile of Bob Dylan. A close-up of Dylan’s face is overlaid with swirling lines of text that form the shape of his hair.
Above

Vanity Fair: Inside Dylan’s Brain

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About the Author

Rob Alderson

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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

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