The nature of the fashion industry (determined, pervasive, ubiquitous) means that after a while those ads that are on every magazine stand, every billboard and every double decker bus get a bit… boring. Even the most impressively designed garments can become as objectionable as an itchy animal onesie when you’ve seen too much of the same glossy images, and this is perhaps why Charlotte Trounce’s work is so easy to enjoy.
A freelance illustrator by day, she’s been testing her painting skills by trying to recreate the elaborate patterns, prints and textures of the new season’s most exciting catwalk shows, with watercolours. The resulting images are very impressive; J.W. Anderson’s intricately pleated menswear garments and Marni’s voluminous fur overcoats are all recreated with careful brushstrokes, creating new iterations of well-known images, to cleanse your palate. Somebody give the girl an ad campaign, stat!