It was Romain Gavras who directed the epic Samsung advert which was released earlier this year, in which all of the 180 actors and stuntmen (bar the CGI T-rex) were shot on set in what was basically a fancy dress party to blow all others out of the water. Little did we realise, however, that photographer Chris Frazer Smith, who shot the stills for the campaign on a the same, gigantic scale had other plans for the enormous cast used, in order to take full advantage of the immensity of the costume, hair and make-up operation necessary for a shoot of this size. Whenever they weren’t needed in front of the video cameras, Chris ensured he had cast members off-set, shooting their portraits against either a black backdrop or the rural seaside landscape.
So what happens when you shoot portraits of a gang leader, Marie Antoinette, a charioteer, a blue-haired medieval elfin knight and a minotaur, and put them all side by side? The results are surreal, to say the least; the absurdity of the pairings requires serious suspension of disbelief, which, plus the momentary self doubt (“is that an actual cowboy?”) make for a rollercoaster ride of a viewing experience, which is as bizarre and it is brilliant.
- Submit Saturdays: Planning and prototyping your website
- Danny Fox: the Cornish artist inspired by LA’s Skid Row
- Bring in the Bank Holiday weekend with this week's Best of the Web
- Daniel Britt animates the trials and tribulations of an existential crisis
- Badesaison - the Swiss design studio that can handle everything from Dada to music
- Illustrator Ana Benaroya embraces the “imperfections” in her playful depictions
- Sagmeister & Walsh rebrands fashion label Milly to reflect its "edgy" new personality
- Dominic Wilcox designs art exhibition for dogs (plus exclusive artist sketches)
- Jaemin Lee’s gloriously retro exhibition identities and poster designs
- James Jean’s phantasmagorical world of technicolour fever dreams
- The Refugee Nation Olympic flag was inspired by a lifejacket
- Things: the inspiring post that got us through the long hot summer nights of August