Charge! The ever-brilliant Romain Gavras directs an epic thriller of an advert

Posted by Liv Siddall,

I love this kind of advert. Remember that Carling Belong ad with the birds that made you feel all team-player and united as one? Well, times that by a million and you get the latest ad by Romain Gavras (of controversial Bad Girls and Born Free fame). In this new video for Samsung, Gavras leads almost every type of team – from New York City cops, to gladiators, to cheerleaders, to dinosaurs, to ancient aristocracy careering wildly down a Herculean beach for their new Charge campaign. This advert, a simple idea executed with gunpowder, completely blows other current adverts out the water. Romain, again, well done sir.

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    Romain Gavras: Samsung “Charge”

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    Romain Gavras: Samsung “Charge”

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    Romain Gavras: Samsung “Charge”

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    Romain Gavras: Samsung “Charge”

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    Romain Gavras: Samsung “Charge”

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Posted by Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and is now one of our editors. She oversees itsnicethat.com and has a particular interest in illustration, photography and music videos. She also runs our London listings site This At There, and is a regular on our Studio Audience podcast.