Work / Advertising

Perfect 1980s cop chase pastiche from Clemenger BBDO for Aussie beer

For the first bit of this Carlton Draught beer advert from Clemenger BBDO’s Melbourne team it all felt a touch familiar. I suppose that a 1980s cop pastiche is not the most blindingly original idea but stick with it because I am struggling to recall one done this darn well. The soundtrack is ace, the set-pieces skewing familiar tropes of the genre genuinely laugh-out-loud and you get the point they are trying to make, so it ticks pretty much every box. Oh and the “Made from Beer” strapline is great too. Mine’s a pint…

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Clemenger BBDO: Carlton Draught (still)

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Clemenger BBDO: Carlton Draught (still)

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Clemenger BBDO: Carlton Draught (still)

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Clemenger BBDO: Carlton Draught (still)

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Clemenger BBDO: Carlton Draught (still)