Perfect 1980s cop chase pastiche from Clemenger BBDO for Aussie beer

Posted by Rob Alderson,

For the first bit of this Carlton Draught beer advert from Clemenger BBDO’s Melbourne team it all felt a touch familiar. I suppose that a 1980s cop pastiche is not the most blindingly original idea but stick with it because I am struggling to recall one done this darn well. The soundtrack is ace, the set-pieces skewing familiar tropes of the genre genuinely laugh-out-loud and you get the point they are trying to make, so it ticks pretty much every box. Oh and the “Made from Beer” strapline is great too. Mine’s a pint…

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    Clemenger BBDO: Carlton Draught (still)

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    Clemenger BBDO: Carlton Draught (still)

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    Clemenger BBDO: Carlton Draught (still)

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    Clemenger BBDO: Carlton Draught (still)

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    Clemenger BBDO: Carlton Draught (still)

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.