Campaign by The Click Design Consultants spices up National Trust signs

Date
29 May 2013

New signage popping up all over National Trust properties across the east of England is making a mockery of the stuffy reputation of country houses. Nature’s Playground, the new campaign by The Click Design Consultants, sees a series of nine brightly-coloured notices dotted about the grounds, which are designed to encourage exactly the behaviour which they initially seem to inhibit. Resembling restrictions and warning notices, the signs actually encourage tree-hugging, flower-sniffing, photo-snapping and general fun, undermining the conservative reputation of informative notices. Not so stuffy now, eh?

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The Click Design Consultants: Nature’s Playground

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The Click Design Consultants: Nature’s Playground

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The Click Design Consultants: Nature’s Playground

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The Click Design Consultants: Nature’s Playground

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The Click Design Consultants: Nature’s Playground

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The Click Design Consultants: Nature’s Playground

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The Click Design Consultants: Nature’s Playground

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The Click Design Consultants: Nature’s Playground

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About the Author

Maisie Skidmore

Maisie joined It’s Nice That fresh out of university in the summer of 2013 as an intern before joining full time as an Assistant Editor. Maisie left It’s Nice That in July 2015.

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