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The Click Design Consultants: Nature’s Playground

Work / Advertising

Campaign by The Click Design Consultants spices up National Trust signs

New signage popping up all over National Trust properties across the east of England is making a mockery of the stuffy reputation of country houses. Nature’s Playground, the new campaign by The Click Design Consultants, sees a series of nine brightly-coloured notices dotted about the grounds, which are designed to encourage exactly the behaviour which they initially seem to inhibit. Resembling restrictions and warning notices, the signs actually encourage tree-hugging, flower-sniffing, photo-snapping and general fun, undermining the conservative reputation of informative notices. Not so stuffy now, eh?

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The Click Design Consultants: Nature’s Playground

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The Click Design Consultants: Nature’s Playground

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The Click Design Consultants: Nature’s Playground

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The Click Design Consultants: Nature’s Playground

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The Click Design Consultants: Nature’s Playground

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The Click Design Consultants: Nature’s Playground

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The Click Design Consultants: Nature’s Playground

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The Click Design Consultants: Nature’s Playground