A person in a grey outfit lies curled in a foetal position, forming the letter “o”. They are positioned between two large white letters to spell “Cos” against a plain light grey background.

Well-dressed hula-hooping in Lernert & Sander’s minimal fashion film for COS

Words: Alexander Hawkins
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Date: 22 October 2015; Work
Fashion
Film

If you needed any further proof that filmmaking duo Lernert & Sander are experts in their field, the new film they have created with COS is validation enough. Around COS is the follow up to last year’s collaboration, The Sound of COS, which just picked up an award for best creative direction at the Australian International Film Festival.

The clean-cut fashion film offers a dynamic 360 degree view of the Swedish brand’s AW15 collection by outfitting models with hula-hoops and Go Pro cameras. The idea comes from what the pair describe as “a need for fashion to go around the garment.” It is also the continuation of a previous project for men’s magazine Fantastic Man in which a national ice skating champion showed off different outfits by executing different spins on ice.

“We like to strip an idea to the bone and make it shine,” Lernert & Sander explain. “So our sets always look simple and monochrome. And that fits very well with COS. We just love Scandinavia! So that says it all.”