• Dadriversmain

    Lowe-SSP3: Rivers of Light

Graphic Design

A comprehensive run-down of the names honoured at D&AD 50th birthday bash

Posted by Rob Alderson,

Last night D&AD held its glitzy 50th birthday celebration in London where some of the biggest names from design and advertising came together to celebrate their craft. It’s fair to say that the organisation can split opinion but with a collection of design sirs among the luminaries present – Frank Smith, Jonny Ive and Paul Smith – as well as Lord Puttnam there’s little doubt that it has a place in the UK’s creative heritage.

There was also a single Black Pencil given out to Lowe-SSP3’s Rivers of Light campaign which sent messages and Christmas gifts to Colombian revels using water-born capsules that lit up at night.

Terry Hunt, direct jury foreman, said: “Apart from the poignancy of the idea and the simple dignity of the execution, what impressed the judges about Rivers of Light was that these were soundly based on direct response technique.

“The best direct work is about cause and effect; the deliberate design of a communication to achieve a quantifiable response. Rivers of Light used personalisation, targeting, the most appropriate direct medium and a clear call to action to achieve its aims while creating an event of transcendant significance.  Rivers of Light is one of the purest examples of direct response creativity I have seen in 30 years in the business.”

To celebrate its half century, D&AD also recognised those who have won the most pencils over the years across eight different categories…

Advertising Agency: Collett Dickenson Pearce & Partners (CDP)

One of the new generation of 1960s agencies which won pencils for work with Heineken, Harvey’s Bristol Cream, Bird’s Eye, Hovis, Benson & Hedges and Hamlet cigars.

  • Film-1971-make-hovis..-hovis_black

    CDP: Make Hovis (1971)

  • Film-1978-flying-ducks-b_h_yellow

    CDP: Flying Ducks B&H (1978)

Design Studio and Brand: Apple Inc

Recognised for its obsession with design as it has become the standrad by which all others are judged.

  • Apple_black

    Apple: The Mac computers

Production Company: Gorgeous Enterprises

Founded in 1996 it is responsible for some of the most recognisable adverts of modern times including famous spots for Guinness, Levi’s and T-Mobile

Art Director Neil Godfrey

Won his first pencil in 1967 and is the man behind iconic work for the likes of Remington, Bird’s Eye, Fiat, Dunn & Co, Albany and B&H. Formed a close partnership with Tony Brignull (below)

  • Dadng1

    Neil Godfrey: Other Cheek (Met Police) (1989)

  • Dadng2

    Neil Godfrey: Birdseye (1974)

Copywriter: Tony Brignull

Trained at JWT and worked at CDP and DDB, he formed an imperious partnership with Neil Godfrey and his words graced famous work for the likes of I00 Pipers, Birds-Eye, Parker pens, Olympus and Whitbread.

  • Cdp_black

    Tony Brignull: Gold Wears Off for Parker (1977)

  • Dadtb

    Tony Brignull: Good Shape for Fiat (1978)

Director: Frank Budgen/Tony Kaye (joint winners)

Two directors whose pencil count is inseparable and they have a host of great work to their names across both advertising and music video. See Tony’s work for Dunlop (1993) and Frank’s work for Nike below.

Designer: David Hillman

Art director of Nova magazine, Pentagram partner and the man behind The Guardian’s much-lauded redesign.

  • Daddh1

    David Hillman: Phaidon art books

  • David-hillman_black

    David Hillman: Suits Aren’t Smart Anymore for Nova (1972)

The 2012 President’s Award: Dan Wieden

One of the men behind arguably the world’s most consistently innovative advertising agencies, praised by president Rosie Arnod as “one of the most inspirational advertising brains of our age. His spirit remains restless and free, and he continues to champion independent thinking and behaviour.”

50th Birthday Honorary President’s Award: Derek Birdsall

A designer who has been producing excelelnt work across the past five decades for clients like Penguin, Lotus and even the Church of England.

Typographer Alan Kitching said of him: “He is a very inventive designer with an exceedingly fertile mind, so therefore he brings to the solution of a design problem his own particular take, which makes him unique. He’s probably the best book designer in the world.”

  • Daddb3

    Derek Birdsall: Advert for IBM

  • Daddb2

    Derek Birdsall: Covers for Penguin

  • 5470127584_67df016c3b_z

    Derek Birdsall: Promo Material for Lotus

Ra

Posted by Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

Most Recent: Advertising View Archive

  1. List-its-nice-that-boob-soap-good-cop-bad-cop

    A former nightclub and current church in south London’s Brixton isn’t the most likely location for an art school. But for the School of Communication Arts, it’s the perfect fit. “I like the churches for their space – they’re nice and open so ideas can flow around the studio,” says Marc Lewis, the school’s Dean. “Our space used to be MASS Nightclub, my office used to be the DJ booth.”

  2. Saaatchi-and-saatchi-rekorderlig-silver-skaters-its-nice-that-list

    First we had the John Smiths ad that proved a very ordinary bloke could be a dab hand at rhythmic gymnastics, now we bring you a surreal ad that shows that two less ordinary, but very beardy blokes are a veritable Scandi Torvill and Dean. The spot for Rekorlderlig cider by Saatchi & Saatchi documents two very talented figure skaters training under the watchful eye of their devoted, less hirsute coach. It’s infused with grace and oddball humour, and was “born out of the thought that there is something beautifully invigorating and refreshing about seeing someone skating on ice on a sunny day when the sky is blue,” according to the agency. Brilliantly bizarre and, as the streamline goes, “beautifully Swedish.”

  3. John-smiths-somesuch-its-nice-that-list

    Whether or not you loved or hated that John Lewis Christmas ad with the sweet little penguin, there’s no denying that it got people talking. From the same agency – Adam&Eve/DDB – is an ad that’s made us laugh, smile and “awww” til the metaphorical cows come home, in the shape of this spot for John Smith’s. In it, we meet dairy farmer Keith Beasley, who turns out to use his muddy daily existence as a springboard for something rather more graceful. The Channel 4 documentary-style voiceover and the casting are spot on, with brilliant direction from creative studio Somesuch. We won’t spoil the surprise, just watch it. You won’t be disappointed.

  4. 5173

    As the creative world digests last night’s big D&AD winners (those that scooped Black and White Pencils), there was a host of interesting work recognised in the 44 Yellow Pencils given out at the London awards bash. In total, the D&AD juries considered 847 projects this year and so less than one in 20 made the prestigious Yellow Pencil cut. Here’s our rundown of those winners that caught our eye for one reason or another – you can see the full list of winners over on the D&AD site here.

  5. Michaelbuck-airbnb-house-list

    A few years ago there was a great deal of interest in Artangel’s A Room for London project, which saw Fiona Banner and David Kohn Architects build a boat you could stay in high above the South Bank. Today Airbnb has twisted that idea round for its own stunt, floating a 70-tonne house down the River Thames. Designed by Steve and Nick Tidball, creative directors of the TBWA agency, it includes two bedrooms, a working bathroom and a garden with real grass and an apple tree. It will meander up and down the river throughout the week, hosting various events and even some sleepovers.

  6. Ogilvy_dog_batterseafull-its-nice-that-list

    OgilvyOne UK and Framestore have made a sweet, scruffy little dog called Barley on a billboard seem to follow people around, looking them in the eye and wagging his tail in response to the movements of passers-by. The campaign for Battersea Dogs & Cats Home, called #LookingForYou sees billboards at east London’s Westfield Stratford City shopping centre “come to life” when people take a leaflet about the charity. Each leaflet contains an RFID tag which activates Barley – a former Battersea dog – to follow them as they walk past the billboards and interact with them. It’s a sweet campaign that goes hard on the emotional pull, perhaps likely to affect those in the strange dystopia of a huge shopping centre more than most. Aside from the cuteness, the tech is very impressive, and it’s worth noting that Framestore was also behind one of the most heart-string-tugging films of the past few years, Paddington.

  7. Scottking-popkultur-itsnicethat-list

    There used to be a comedy on British TV called Goodness Gracious Me which had a sketch where an Indian father would tell his son that every public figure you could possibly think of – from the Queen to David Beckham – was in fact Indian. There was something very funny about his claiming credit for anyone and everyone, and I was reminded of that idea when I saw Scott King’s new campaign for the Pop-Kultur festival.

  8. Obv-campaign-itsnicethat-list

    The impending general election in Britain is encouraging a spurt of striking advertising campaigns and creative efforts to encourage potential voters, not least Pentagram’s “Give an X” campaign, and this new offering by Saatchi & Saatchi for Operation Black Vote is particularly powerful. The campaign is intended to boost the numbers of black, Asian and ethnic minority voters, in order to attain greater representation of Britain’s diverse population in government. Featuring Paralympic athlete Ade Adepitan, actor David Harewood, rapper Tinie Tempah and footballer Sol Campbell with their faces painted white, the campaign reasserts the quotation “If you don’t register to vote, you’re taking the colour out of Britain.”

  9. List

    If you’re a luddite like me you’ll find that most technology needs careful and thorough explanation – ideally some kind of video infomercial that leads me step-by-step through the device at hand. Now that I think about it I’d also like the instructions to be given by an attractive female presenter with an overdubbed male voice; she should be smoking occasionally and if possible exude an air of insouciance. The guys at Impossible and Stark Films have been kind enough to meet all these stringent requirements in their latest promotion for Instant Lab, a product which prints polaroids directly from your phone, showing off all the gadget’s new features. They’re also offering 10% off the Instant Lab to our readers by using the discount code “itsnicethat” in their online shop. What a friendly bunch!

  10. Wieden_kennedy-nike-itsnicethat-list

    The US Masters is arguably the most anticipated event in the golfing world, and as Thursday’s tee-off draws ever nearer all eyes are on British hopeful Rory McIlroy. But as ever there’s also a lot of attention on Tiger Woods, whose scintillating talent can’t be ignored despite his much-publicised personal problems. With a lot made of the showdown between the two, it’s interesting to think that for years Rory idolised Tiger and this journey from fanboy to rival is played out with typical aplomb in Wieden + Kennedy’s new Nike spot.

  11. Rickygervais-netflix-int-list

    Ricky Gervais is a figure who splits opinion and for every acolyte who hails him as the saviour of contemporary comedy, there’s plenty more who just can’t stand that laugh. I happen to be in the former camp and I am also a fan of postmodern advertising, so these new spots for Optus push pretty much all of my buttons. Commissioned to promote the Australian telecoms company bringing Netflix Down Under, Gervais is on typically obtuse form, whingeing about the expectations put on him, shamelessly plugging his own successes and revelling in his own unprofessionalism. Your views on Gervais will dictate your reaction to these, but if like me you enjoy his posturing then there’s plenty here to enjoy.

  12. 4creative-grandnational-int-list

    When a promo advert for one of the world’s most famous horse races drops into my inbox I have certain preconceptions about what’s it’s going to look like – mainly close-ups of thundering hooves and gurning punters. It’s fair to say this Grand National spot from Channel 4’s 4Creative agency and Nexus directors Alan Smith and Adam Foulkes confounded all of my expectations.

  13. Kevin-bacon-int-list

    Every advert that Kevin Bacon has ever starred in has been leading up to this moment – the one where he is cast in a commercial to advertise eggs. Because he is Bacon! So he goes well with eggs!