We’ve only just recovered from our own Olympics in London but already seem to be looking forward to the next ones in 2016. It seems like a long time away now, but they’ll be here again before we know it, with their patriotism, physical perfection and stories of triumphs of the human spirit. It’s an undeniable combination!
While the spectators’ involvement may not be required for another four years there’s a hardcore of people already working slavishly to make the Rio games even better than the ones we’ve just witnessed, many of them designers. Enter Dalton Maag to sate your design appetite for all things Olympic. The inter-continental studio’s Brazil offices have been busy over the past few months creating a bespoke typeface for the next games that’s as smooth and flowing as the London fonts were harsh and geometric.
Based on the movement of athletes and Brazil’s geological and architectural hallmarks the font recalls handwritten text and maintains a fluidity of line that’s the result of early sketches in brush and ink. We’re already enormous fans of Dalton Maag’s work and this new font is no exception – but we really can’t wait to see it applied across a range of promotional material. Exciting times!
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