We’ve only just recovered from our own Olympics in London but already seem to be looking forward to the next ones in 2016. It seems like a long time away now, but they’ll be here again before we know it, with their patriotism, physical perfection and stories of triumphs of the human spirit. It’s an undeniable combination!
While the spectators’ involvement may not be required for another four years there’s a hardcore of people already working slavishly to make the Rio games even better than the ones we’ve just witnessed, many of them designers. Enter Dalton Maag to sate your design appetite for all things Olympic. The inter-continental studio’s Brazil offices have been busy over the past few months creating a bespoke typeface for the next games that’s as smooth and flowing as the London fonts were harsh and geometric.
Based on the movement of athletes and Brazil’s geological and architectural hallmarks the font recalls handwritten text and maintains a fluidity of line that’s the result of early sketches in brush and ink. We’re already enormous fans of Dalton Maag’s work and this new font is no exception – but we really can’t wait to see it applied across a range of promotional material. Exciting times!
- Best of the Web: Trump inauguration protest special
- We go behind the scenes of Bonobo’s trippy No Reason video with director Oscar Hudson
- Doppelglanders: 3D animator Julian Glander interviews his name twin
- The witchy dreamscapes of illustrator Maren Karlson
- Maciej Dakowicz's photographs capture unexpected, serendipitous moments
- The comic book influences of illustrator Stefanie Leinhos
- Wolff Olins and zigbee launch the “first open-source brand for the Internet of Things”
- Graphic Design Festival Paris reveals 19 sport-inspired posters by Hort, Julia, Spassky Fischer and more
- FKA twigs teams up with 17 year old photographer David Uzochukwu for new Nike campaign
- Too Fast To Think: why switching off unlocks creativity
- Brian Finke captures the glitz and glamour of the Ms. Senior America beauty pageant