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Five stacks of white cards are arranged on a grey surface. Each stack features the words “3 fish” in multi-coloured lettering, with the card edges in red, yellow and blue.

Daniel Buxton's 3 Fish In A Tree identity is beautifully clean, bright and simple

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Date
22 November 2012

Let’s not beat about the bush here, sometimes a careful selection of bright colours is all you need to attract attention. As a race we’re drawn to shiny things more than we’d like to admit, cooing over bold colour schemes like magpies around a diamond. Combine that colour lust with some tight design and you’re on to a total winner. Which is perhaps why we’re so drawn to Daniel Buxton’s rebrand of 3 Fish In A Tree – it’s clean, simple, and features just the right amount of enticing hues to hold our attention for more than a few seconds. Which is all you really need from a piece of branding anyway. Nice job Daniel!

A colourful logo on a plain light grey background reads “3 fish”. The characters are formed from rounded, overlapping lines in blue, orange, pink and yellow.
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Daniel Buxton: 3 Fish In A Tree

A screenshot of the website for the design agency 3 fish in a tree. A central carousel displays a red poster with “OXO” and “Tower Wharf”, brown kraft paper packaging, a yellow text block starting with “Hello”, and a black gift box.
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Daniel Buxton: 3 Fish In A Tree

A screenshot of the “Clients” page for the studio 3 fish. A grid of grey squares displays various client logos, including “Allied London”, “Ernst & Young” and “Klm”.
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Daniel Buxton: 3 Fish In A Tree

A screenshot of the 3 Fish agency website. A grid of colourful project thumbnails sits below a simple navigation menu and the “3 fish” logo.
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Daniel Buxton: 3 Fish In A Tree

Two posters are clipped to a grey wall. The first features a large, abstract geometric shape in teal, blue and yellow, with the text “3 fish” at the bottom. The second has a dark grey background covered in small, colourful confetti-like shapes and the same “3 fish” branding.
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Daniel Buxton: 3 Fish In A Tree

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About the Author

James Cartwright

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James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

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