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    Brendan Baker and Daniel Evans: Wet Look 93 (detail)

Celebrating the wet look gel era thanks to Daniel Evans and Brendan Baker

Posted by Rob Alderson,

Gather round children, come kneel at the feet of wise old Papa Alderson while I tell you about the early 1990s – a different time, a simpler time in many ways. The soundtrack was part acid house, part the rustle of our shiny tracksuits and the back-to-back figures in the Kappa logo seemed to herald a new era of cooperation. Cool Britannia was a pipe dream, and in 1993 Mrs Doubtfire outperformed Schindler’s List which seems troubling in retrospect. Excuse the misty-eyed reminiscing, but it’s really Daniel Evans and Brendan Baker who are to blame. Their superb Wet Look 93 for the latest issue of LAW magazine transported me right back o that era, time-travelling through the medium of wet look hair gel – that thick, electric blue substance that was always oddly cold to the touch.

So revel in the slicked forward curtains, the odd sartorial statements and the knowledge that most of these hairstyles would feel crispy to the touch. A brilliant, nostalgic romp through an unfashionable age – thanks guys!

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    Brendan Baker and Daniel Evans: Wet Look 93 (hair Zara Toppin, Stylists John Holt & Joe Prince)

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    Brendan Baker and Daniel Evans: Wet Look 93 (hair Zara Toppin, Stylists John Holt & Joe Prince)

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    Brendan Baker and Daniel Evans: Wet Look 93 (hair Zara Toppin, Stylists John Holt & Joe Prince)

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    Brendan Baker and Daniel Evans: Wet Look 93 (hair Zara Toppin, Stylists John Holt & Joe Prince)

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    Brendan Baker and Daniel Evans: Wet Look 93 (hair Zara Toppin, Stylists John Holt & Joe Prince)

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    Brendan Baker and Daniel Evans: Wet Look 93 (hair Zara Toppin, Stylists John Holt & Joe Prince)

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    Brendan Baker and Daniel Evans: Wet Look 93 (hair Zara Toppin, Stylists John Holt & Joe Prince)

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    Brendan Baker and Daniel Evans: Wet Look 93 (hair Zara Toppin, Stylists John Holt & Joe Prince)

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    Brendan Baker and Daniel Evans: Wet Look 93 (hair Zara Toppin, Stylists John Holt & Joe Prince)

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.