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A bright blue book lies on a wooden floor. The cover reads “ONE THING I KNOW” and “Hard-earned insights from creative leaders”, with a small illustration of a steaming coffee cup.

One Thing I Know is a great resource for getting to grips with the creative industries

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Date
26 April 2013

One of the many things we learned as It’s Nice That grew was how invaluable the advice of others can be. Sometimes characterised as a precious, competitive industry, the creative community is actually amazingly supportive and generous with both its time and its wisdom. That’s one of the reasons why this timely new venture from Daniel Humphry and Creative England works so well. One Thing I Know is a free book and website where 45 established creative practitioners share things that have helped them get where they are today.

Featuring the like of Dave Sproxton of Aardman, Charles Wace of twofour and Ella Romanos of Remode, it’s an hugely useful and enlightening set of insights which should be a must-bookmark for anyone plotting a future in this industry.

As Daniel puts it: “Despite opportunities being rare in this recession, small creative businesses are popping up across the country, fronted by young creatives who refuse to sell themselves short. They are producing innovative, trendsetting work and in many areas out-stripping the established agencies who years before had nothing for them. Hopefully this book can be of help as others follow that path.”

And with Fiasco Design overseeing the look and feel of the booklet and the site, which feature some 30 illustrations, it’s a fine-looking project to boot.

A person holds open a book featuring a vibrant, surreal illustration in red, teal and black. The artwork includes a Maneki-neko cat and bold text reading “Deadline”, “Passion”, “Career” and “Good Fortune”.
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Daniel Humphry/Fiasco Design: One Thing I Know

A person holds an open magazine over a wooden floor. The left page features an article titled “Sole Traders Don’t Have to Work Alone”, while the right page is bright red with a large grey character and a swirling eye illustration.
Above

Daniel Humphry/Fiasco Design: One Thing I Know

A person holds an open magazine featuring an article titled “How Analytics Can Drive Sales”. The facing page shows an illustration of a person with red hair looking through binoculars at a landscape with a rising red line graph.
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Daniel Humphry/Fiasco Design: One Thing I Know

A person holds an open magazine over a wooden floor. The left page features the headline “Can a Successful Business Create Fun Stuff?”, while the right page shows an illustration of a red head with a building growing out of its brain.
Above

Daniel Humphry/Fiasco Design: One Thing I Know

A computer monitor displays a clean, white website titled “One Thing I Know”. The layout features a grid of articles with bold typography and teal accents against a bright turquoise background.
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Daniel Humphry/Fiasco Design: One Thing I Know

An illustration of a circular maze in shades of teal. A single small orange dot sits at the centre.
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Illustrations from One Thing I Know

A 3D render of a bright orange circle centered on a dark grey background. Dozens of white computer cursors point towards the circle from all directions.
Above

Illustrations from One Thing I Know

A halftone illustration of a landscape in vibrant red, yellow and blue. A red, fluid shape flows across the foreground, while a thin red structure stands in the distance.
Above

Illustrations from One Thing I Know

An illustration of the Twitter bird silhouette flying above a crowd of similar, smaller birds. A black hashtag symbol floats in the air between them against a teal background.
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Illustrations from One Thing I Know

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About the Author

Rob Alderson

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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

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