Work / Advertising

Daniel Wolfe’s new Guinness spot for Saatchi & Saatchi is mighty impressive

When it comes to scale and ambition, few ad agencies pull things off with quite the same panache as Saatchi & Saatchi. Their new Guinness spot Paint the Town Black (directed by Daniel Wolfe) sees a whole town getting ready for a celebration by covering themselves and their homes in black paint. It links in with the Arthur’s Day celebration of the iconic drink’s founder and has some really nice atmospheric touches, plus a cool soundtrack. We like.

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Daniel Wolfe/ Saatchi & Saatchi: Paint the Town Black (still)

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Daniel Wolfe/ Saatchi & Saatchi: Paint the Town Black (still)

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Daniel Wolfe/ Saatchi & Saatchi: Paint the Town Black (still)

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Daniel Wolfe/ Saatchi & Saatchi: Paint the Town Black (still)