Daniel Wolfe's new Guinness spot for Saatchi & Saatchi is mighty impressive

Posted by Rob Alderson,

When it comes to scale and ambition, few ad agencies pull things off with quite the same panache as Saatchi & Saatchi. Their new Guinness spot Paint the Town Black (directed by Daniel Wolfe) sees a whole town getting ready for a celebration by covering themselves and their homes in black paint. It links in with the Arthur’s Day celebration of the iconic drink’s founder and has some really nice atmospheric touches, plus a cool soundtrack. We like.

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    Daniel Wolfe/ Saatchi & Saatchi: Paint the Town Black (still)

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    Daniel Wolfe/ Saatchi & Saatchi: Paint the Town Black (still)

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    Daniel Wolfe/ Saatchi & Saatchi: Paint the Town Black (still)

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    Daniel Wolfe/ Saatchi & Saatchi: Paint the Town Black (still)

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.