Well this is just all kinds of tremendous. New York based studio Dark Igloo have created this parody advert for “the greatest game never made” and they have absolutely smashed it. Billed as “a little holiday homage to the must-have toys of our childhood” it purports to be a commercial for Bored Game a frankly baffling coming together of various toys and games you’ll recognise and many you won’t.
Created using 20 existing toys and 100 feet of car track, it’s a nonsensical world where dice are delicious and American football players smash through fields of dragons. Where it excels though is the commitment to getting the tone of these kind of adverts right – the breathless promises, the breakneck speed, the annoying kids and the creepily enthusiastic wizard. Look out as well for some lovely blink-and-you’ll-miss-them-touches; “Terrifying hand not included” is a particular favourite. Bravo Dark Igloo, bravo indeed!
- Camelot’s typefaces bring both the contemporary and historical to the table
- Scott Newett’s eerily quiet, ethereal portraits of Chinese utopia
- Jade Schulz’s atmospheric and imaginative editorial illustrations
- Emiliano Granado’s new zine puts a fresh spin on Tour de France fandom
- The big cover up: Mathieu Thibault's translations of graffiti
- Artist Howard Fonda captures the vibrancy of summer for Ace & Tate
- Benedict Redgrove’s beautifully hypnotic film about how a tennis ball is created
- Tommy Cash subverts the tropes of rap videos with a fleshy celebration of the human body (NSFW)
- Ian Davis’ picturesque paintings of bureaucratic dystopia
- Is it ever OK to work for free?
- Pentagram unveils refresh of Mastercard’s brand mark and identity
- Peter Saville and Tate Design Studio create beer can artwork for Switch House pale ale