• Finaltop

    DDB Paris: Fight Against Illiteracy

Adverts which are not what they seem by DDB Paris for literacy campaign

Posted by Holly Wilkins,

Aha! I know you thought when you clicked on this post we had succumbed to really crass advertising. Do you think we would do that to you? Really? We will put our hurt feelings aside (because we love you), and reveal that these adverts are actually a French literacy campaign, created by ad agency DDB Paris. Clever eh?

These translated versions look EXACTLY like your typical car, mascara and movie posters, making a powerful point as it’s only the text which explains the aesthetic fakery. They also bring a unique awareness to an issue whose prevalence is a real stain on modern societies.

  • Slide_292825_2354663_free

    DDB Paris: Fight Against Illiteracy

  • Slide_292825_2354664_free

    DDB Paris: Fight Against Illiteracy

  • Slide_292825_2354665_free

    DDB Paris: Fight Against Illiteracy

  • Slide_292825_2354667_free

    DDB Paris: Fight Against Illiteracy

  • Slide_292825_2354666_free

    DDB Paris: Fight Against Illiteracy

Portrait17

Posted by Holly Wilkins

Holly worked with us as an editorial intern after studying at Leeds University and working in the PR industry in Los Angeles for a short period. She wrote for the site between March and May 2013.