Aha! I know you thought when you clicked on this post we had succumbed to really crass advertising. Do you think we would do that to you? Really? We will put our hurt feelings aside (because we love you), and reveal that these adverts are actually a French literacy campaign, created by ad agency DDB Paris. Clever eh?
These translated versions look EXACTLY like your typical car, mascara and movie posters, making a powerful point as it’s only the text which explains the aesthetic fakery. They also bring a unique awareness to an issue whose prevalence is a real stain on modern societies.
- Yoshinori Mizutani captures the colourful, rain soaked commuters of Tokyo
- Considered, understated but experimental work from Berlin studio Tim+Tim
- Poem Baker photographs the Jûngølā drag clowns of London’s Deptford
- Unusual perspectives on imagined architectures by Atelier Olschinsky
- Photographing the migrant crisis with a focus on people, not sensationalism
- What are creatives' favourite words?
- Philip Coppola spends nearly 40 years illustrating New York City’s Subway Stations
- Printed Pages SS16 is now available for pre-order – with exclusive prints and more!
- Rome-based Andrea Chronopoulos’ illustrations are quirky and a little bit cheeky
- LA studio Laundry creates amazing warped Simpsons idents for American channel FX
- Design Bridge creates new harp icon for Guinness
- Winning design for Tokyo 2020 Olympics unveiled