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DDB Paris: Fight Against Illiteracy

Work / Advertising

Adverts which are not what they seem by DDB Paris for literacy campaign

Aha! I know you thought when you clicked on this post we had succumbed to really crass advertising. Do you think we would do that to you? Really? We will put our hurt feelings aside (because we love you), and reveal that these adverts are actually a French literacy campaign, created by ad agency DDB Paris. Clever eh?

These translated versions look EXACTLY like your typical car, mascara and movie posters, making a powerful point as it’s only the text which explains the aesthetic fakery. They also bring a unique awareness to an issue whose prevalence is a real stain on modern societies.

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DDB Paris: Fight Against Illiteracy

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DDB Paris: Fight Against Illiteracy

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DDB Paris: Fight Against Illiteracy

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DDB Paris: Fight Against Illiteracy

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DDB Paris: Fight Against Illiteracy