Defend the Fort

Posted by Rob Alderson,

Golf. A man in a kilt. Canons. It may sound like an unusual mini-break but it’s actually the latest offering from Satachi & Saatchi to promote the European Tour. Creative director Kate Stanners told the It’s Nice That talk last week that narrative was a powerful way to draw people into a campaign and they’ve have certainly done it again here. I challenge you not to get quite swept up in what is, let’s face it, a magnificently preposterous concept.

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.