The idea of promoting German culture in Japan seems faintly ridiculous, conjuring scenes of lederhosen-wearing cultural ambassadors demonstrating the preparation of würst and schnitzel to a baffled Japanese audience, all backed by a Kraftwerk soundtrack. I’m sure that’s not how it was at Deutschlandfest 2012 in Tokyo (there’s far too many stereotypes going on there to constitute a real event), but even the bizarre name does nothing to dispel the ludicrous image.
In fact the only thing that really grounds Deutschlandfest in the realms of the plausible is Studio Newwork’s restrained identity, with its references to Bauhaus primary colour palettes and crisp kanji characters rendered in Germany’s black, red and yellow. It’s a deservedly serious and visually striking identity for an event that was (hopefully) much more worthwhile than the one I’ve just described.
- Punk, printing, photography and type - February's Nicer Tuesdays tickets are now on sale!
- Gender politics, feminism and Kanye West – the world according to Vanessa Beecroft
- First Dates for those who create: London agency Form on their working relationship
- Air-brushed psychedelia and neon lights abound in Robert Beatty’s new work
- Jack Davison shoots parrots with PTSD for The New York Times Magazine
- Graphic design work to challenge and empower the reader
- Racy photography from the new issue of Odiseo
- How to beat creative block: one designer offers his invaluable advice
- Bureau Mirko Borsche works with Nike Basketball on a new graphic language
- Meditation and creativity: should we believe the hype?
- VSCO develops new typeface and a symbol-based language as part of its rebrand
- More salaciously surreal illustrations from French duo Mrzyk & Moriceau