The idea of promoting German culture in Japan seems faintly ridiculous, conjuring scenes of lederhosen-wearing cultural ambassadors demonstrating the preparation of würst and schnitzel to a baffled Japanese audience, all backed by a Kraftwerk soundtrack. I’m sure that’s not how it was at Deutschlandfest 2012 in Tokyo (there’s far too many stereotypes going on there to constitute a real event), but even the bizarre name does nothing to dispel the ludicrous image.
In fact the only thing that really grounds Deutschlandfest in the realms of the plausible is Studio Newwork’s restrained identity, with its references to Bauhaus primary colour palettes and crisp kanji characters rendered in Germany’s black, red and yellow. It’s a deservedly serious and visually striking identity for an event that was (hopefully) much more worthwhile than the one I’ve just described.
- Designer Lennart Van den Bossche’s typographic work combines "logic and beauty"
- Meet the speakers: Carl Burgess, Oscar Hudson, Mirka Laura Severa and Olivia Ahmad
- Varied, playful and slightly odd drawings from Japanese illustrator Summer House
- Thomas Colligan’s zine encourages us to appreciate the small things in life
- John Feely on capturing life in “remote” Mongolia and learning a new way of living
- Creative director David Lane tells us about redesigning frieze and creating campaigns for Hermés and Ally Capellino
- Grope Sans: a very rude typeface by Bompas & Parr
- Japanese graphic designer Ryu Mieno creates type-heavy works fizzing with energy
- The reductive and exacting work of graphic designer Laura Prim
- Why creative education for advertising is stuck in the dark ages
- Leipzig-based graphic designer Anja Kaiser takes us through her portfolio
- Nicolas Jaar releases Network, a book inspired by radio