The idea of promoting German culture in Japan seems faintly ridiculous, conjuring scenes of lederhosen-wearing cultural ambassadors demonstrating the preparation of würst and schnitzel to a baffled Japanese audience, all backed by a Kraftwerk soundtrack. I’m sure that’s not how it was at Deutschlandfest 2012 in Tokyo (there’s far too many stereotypes going on there to constitute a real event), but even the bizarre name does nothing to dispel the ludicrous image.
In fact the only thing that really grounds Deutschlandfest in the realms of the plausible is Studio Newwork’s restrained identity, with its references to Bauhaus primary colour palettes and crisp kanji characters rendered in Germany’s black, red and yellow. It’s a deservedly serious and visually striking identity for an event that was (hopefully) much more worthwhile than the one I’ve just described.
- Living for the weekend, it's Best of the Web!
- The photographer archiving South Africa’s black lesbian community
- Kirsten Lepore’s creepy clay character is oddly soothing in this brilliant animation
- Friday Mixtape: Grammy award-winning Tinariwen curates a genre-crossing mix
- Designer Kara Zichittella talks about her typographically-led projects
- “Where’s my community?”: Skin Deep and POC on the need for diversity in the film industry
- A new national identity: Smörgåsbord Studio rebrands Wales
- Graphic design gems: Chicago gang business cards from the 1970s and 80s
- Photographer Dougie Wallace captures the super rich spenders of “Harrodsburg”
- “Romance in a sort-of fantasy world”: photographer Molly Matalon's new work (some NSFW)
- Studio Michael Satter’s sophisticatedly simple graphic design portfolio
- Harry Pearce and Pentagram create a new identity for Pink Floyd’s record label