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    DIA: Bunch branding

Graphic Design: DIA give fruit juices their own unique personalities for Bunch

Posted by James Cartwright,

We’ve heard of humanising objects before but giving names to a range of raw juices is a new one for us. New York branding agency DIA have just finished work on the identity of a range of organic drinks in advance of their launch in London this year. The four juices have each been given their own names – Rosie, Agnes, Wilson and Jack – allowing the company to create brand stories and personalities around each unique flavour. Sounds like a charming idea, but really it’s the visuals that have got us hooked; the custom type, the simple packaging and the illustrated patterns designed to represent fields of crops. For a company flogging squashed fruit it’s a pleasantly premium aesthetic they’re developing.

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    DIA: Bunch branding

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    DIA: Bunch branding

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    DIA: Bunch branding

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    DIA: Bunch branding

  • Bunch-3

    DIA: Bunch branding

Jc

Posted by James Cartwright

James started out as an intern in 2011 and is now one of our two editors. He oversees Printed Pages magazine and content wise has a special interest in graphic design and illustration. He also runs our online shop Company of Parrots and is a regular on our Studio Audience podcast.