Many of you will have seen Emma Watson’s spine-tinglingly good speech at the United Nations this week, calling on men to stand up and be counted in the fight for gender equality (and for the feminist movement to work with men rather than against them).
The HeForShe campaign has struck a real chord, and New York design studio DIA must take some of the credit with their striking identity for the movement. It was a real challenge for Mitchell Paone and his team to create something that would be strong but inclusive, and would resonate with a multi generational audience across so many different languages; after all HeForShe is a global campaign.
Mitch says: “The HeForShe logo mark represents this solidarity movement by joining together aspects of both the female and male symbols. This union symbolises women and men working together to make gender equality a reality. This mark does not favour the male or female symbol, but blends them together creating a new symbol for humanity and gender equality.
“Overall, the identity communicates with shared masculine and feminine sensibilities. The typography is bold, but thoughtful while the colours are powerful, warm and energetic.”
- Liam Cobb illustrates the collapse of the Heygate Estate in latest comic Conditioner
- “Imagination doesn’t compare to our real life design history”: Annie Atkins on the art of graphic design for film
- X-Rated Adult Movie Posters of the 60s and 70s celebrates gloriously crude B-movie artwork
- Studio Frith on designing Alexa Chung's "formal but playful" fashion label
- Nathaniel Russell adapts his woodcut technique to create positive propaganda posters
- Adobe Stock launches Aesthetic Filters, making image searching even easier
- The New York Times Magazine’s new cover is actually a painting
- BBC’s new typeface BBC Reith is designed to improve legibility on screen
- “It needs to be normalised that women masturbate”: meet illustrator Jordyn McGeachin
- Life through the lens of enchanting photographer Vicki King
- Six months in the (enviable) life of photographer Ryan Lowry
- We get to know hilarious and thoughtful illustrator, Ruby Etc