There’s two creative achievements to be lauded here, one of which is joyfully opportunistic. Kendra Eash wrote a terrific poem called This Is A Generic Brand Video for McSweeney’s which lampoons the kind of corporate videos dreamed up by marketing committees with too much time on their hands. You know the ones, full of inspirational imagery saturated with heavy-handed metaphors and sprinkled with impressive-sounding but essentially meaningless claptrap.
It’s a brilliantly-observed swipe at almost every excruciating box-ticking cliche and struck a chord with internet users everywhere. Enter Dissolve Footage, a stock film company which not only saw a clever way to jump on the bandwagon, but had the wherewithal to poke gentle fun at itself by providing exactly the kind of imagery Kendra had railed against. The result – we’re sure you’ll agree – is exquisite.
- Best of the Web: a few of our favourite things we've spotted on the internet this week
- Tom Phillips' magnum opus turned a Victorian novel into a work of art spanning 50 years
- Matisse-inspired posters for Serbian Youth Day from designer Monika Lang
- Raphael Schoen's cheerfully chaotic posters for a Swiss youth club
- Illustrators including Sam Taylor and Charlotte Mei's tributes to NWA's Straight Outta Compton
- The slides and sleep pods of LA's Silicon Beach startup scene captured by Lauren Greenfield
- A mind full of filthy ideas and creative brilliance: we visit Malika Favre
- The bizarre, twilight world of Berlin-based photographer Maxime Ballesteros
- Wieden + Kennedy Amsterdam and Colophon create typeface that works with the Earth's tilt
- The Anonymous Sex Journal is back, and this issue is all about wanking
- The homeless Dirty Kids of America and their "rainbow party" explored in new film
- 12-year-old accidentally punches a hole $1.5 million painting