Illustration and animation are often typecast as mediums for kids, and while usually we take enormous pleasure in digging up evidence to prove this isn’t the case, occasionally it is true. Especially when it comes to finding a way to take boring, patronising adult advice and making it fun and engaging for younger generations. Cottoning on swiftly to this home truth, the UK’s very dully-named Internet Advertising Bureau commissioned illustrator Dominic Owen and animator Will Samuel to make a short illustration educating kids about internet ads.
The pair combined their respective skills to come up with a two and a half minute animation which gets the tone exactly right, and with seemingly minimal effort. It’s fun and dynamic and subtly informative, and includes pictures of cats, skateboarding, and a game called Willy the Walrus. Now if they could be commissioned to make something similar to explain how tax returns work, we might be on to something.
- Vanguards magazine explores Scotland's undiscovered creative treasure
- Yoko Yuki takes us on a bizarre jaunt into town in this kaleidoscopic animation
- Director Nick Ahlmark captures the thrills of night riding for Vice and Samsung
- Marion Jdanoff's skillful screen prints and books are packed with vibrancy
- Illustrator Zoë Taylor’s heroine escapes a party through clichéd melodrama and sporadic linework
- Björk Vulnicura: inside the creation of the kafkaesque headpieces by James Merry and Neri Oxman
- Airbnb launches its own in-house design studio, Samara
- Subway unveils redesigned logo and new symbol
- Neubau introduces its latest immaculately minimal typeface, NB Akademie
- PES creates an epic scale, long-exposure stop motion film for Honda
- Rio Olympics 2016: the creative projects inspired by the Games
- Erin M Riley’s hand-woven tapestries re-contextualise online pornography (NSFW)