Illustration and animation are often typecast as mediums for kids, and while usually we take enormous pleasure in digging up evidence to prove this isn’t the case, occasionally it is true. Especially when it comes to finding a way to take boring, patronising adult advice and making it fun and engaging for younger generations. Cottoning on swiftly to this home truth, the UK’s very dully-named Internet Advertising Bureau commissioned illustrator Dominic Owen and animator Will Samuel to make a short illustration educating kids about internet ads.
The pair combined their respective skills to come up with a two and a half minute animation which gets the tone exactly right, and with seemingly minimal effort. It’s fun and dynamic and subtly informative, and includes pictures of cats, skateboarding, and a game called Willy the Walrus. Now if they could be commissioned to make something similar to explain how tax returns work, we might be on to something.
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