Duck Sauce: Big Bad Wolf

Posted by Rob Alderson,

Sometimes an idea sounds so outlandish, so utterly bizarre that lesser creatives would shy away from following it through. Luckily Keith Schofield is a titan among directors and so when it came to shooting the video for Duck Sauce – aka A-Track and Armand Van Helden – and their new single Big Bad Wolf he had no qualms about creating a weird netherworld where people’s genitals are replaced by other people’s heads. It’s fascinating, magnificently done and genuinely a bit insane. We can’t stop watching it.


Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.