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    Emiliano Granado for Outlier

Photography: Emiliano Granado lends his camera skills to some great clothes

Posted by James Cartwright,

I don’t usually go in for fashion editorials, or even just photographs of models wearing clothes. It’s so rare that I actually find clothing that fits in the way it’s displayed in an advert that I’ve given up on looking. And yet I keep getting lured into Outlier’s online shop because of the sensational photographs that Emiliano Granado takes of each of their new products. The method is simple; take a single garment, highlight its cut and functionality and then show it off in a handful of excellent photos. No allusion to a ‘scene’ that these clothes will allow you to immediately be part of, no aspirational setting (there is one shoot that takes place on a motorbike that slightly breaks this rule) and only one or two pictures of washboard abs. Perfect. So perfect they’ve lured me into making actual purchases (see those bright red shorts? Bought ’em). Job done.

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    Emiliano Granado for Outlier

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    Emiliano Granado for Outlier

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    Emiliano Granado for Outlier

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    Emiliano Granado for Outlier

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    Emiliano Granado for Outlier

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    Emiliano Granado for Outlier

Jc

Posted by James Cartwright

James started out as an intern in 2011 and is now one of our two editors. He oversees Printed Pages magazine and content wise has a special interest in graphic design and illustration. He also runs our online shop Company of Parrots and is a regular on our Studio Audience podcast.