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    Erik Kessels/ Thomas Mailaender: The Standard 2014 calendar

Advertising: Guests' complaints inspire 2014 calendar for US hotel chain

Posted by Rob Alderson,

Corporate calendars tend to be as dull as post-Christmas-lunch-washing-up dishwater but super-hip US hotel chain The Standard have produced an exception to prove the rule. Under the direction of Erik Kessels and photographer Thomas Mailaender, their 2014 calendar takes inspiration from the strangest letters, suggestions or complaints they’ve received from guests. Starting points include, “My girlfriend and I spent lots of money at the bar and on room service. Any compensation would be greatly appreciated,” and the terrifically odd, “I lost my kush. Where’s my kush?”

One shot features 300 cups of water packed into a corridor, another has a skeleton chilling out in a hot-tub and there’s a small explanatory text on each page to help clear up any (understandable) confusion. What’s certain is that this is one calendar we’d definitely want on our walls.

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    Erik Kessels/ Thomas Mailaender: The Standard 2014 calendar

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    Erik Kessels/ Thomas Mailaender: The Standard 2014 calendar

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    Erik Kessels/ Thomas Mailaender: The Standard 2014 calendar

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    Erik Kessels/ Thomas Mailaender: The Standard 2014 calendar

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    Erik Kessels/ Thomas Mailaender: The Standard 2014 calendar

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    Erik Kessels/ Thomas Mailaender: The Standard 2014 calendar

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    Erik Kessels/ Thomas Mailaender: The Standard 2014 calendar

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    Erik Kessels/ Thomas Mailaender: The Standard 2014 calendar

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    Erik Kessels/ Thomas Mailaender: The Standard 2014 calendar

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.