• Erikschedin

Erik Schedin

Posted by Will Hudson,

The original Erik Schedin sneaker was designed in the beginning of 2004 as Erik´s exam project at Beckmans College of Design. The idea was to design a classic all white sneaker with no unnecessary details, “the perfect sneaker in all aspects, uncomplicated with a distinct design that could look comfortable among the classics”.

The sneakers were the first item to be launched at Erik´s online shop that also feature products designed by himself as well as items from other manufacturers.

Wh-300

Posted by Will Hudson

Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site he has stepped back from writing as the business has expanded. He is a regular guest on the Studio Audience podcast.