There’s something delightfully scientific about Erik Söderberg’s GIFs, however firmly I remind yourself that they’re composed of thousands of pixels. The repetitive way they pulsate and fizz quietly on the screen takes me right back to double Biology on a Thursday morning, watching in shellshocked fascination as tiny living cells mutate on a tiny strip of glass under a microscope, and grandly imagining myself to be the second coming of Louis Pasteur.
They’re nothing of the sort, of course, but there’s a certain draw to the notion of an image created solely for the purpose of aesthetic pleasure, too. In fact, Erik is a multi-disciplinary artist working across graphics and 3D design. “In early 2011 I was exploring the relations of geometry, nature and the human being in a series of 25 pictures that I called Fractal Experience,” he explains. “This is part two – continuing the exploration of geometric shapes, patterns, and fractals with an added element – space-time.” The technical know how required to created moving digital imagery to this advanced level deserves recognition, and we’re more than happy to give it to him.
- Hey presto, it's Best of the Web!
- Paris-based Studio Jimbo creates "impact and power" with punchy poster designs
- Minju An's oddly sinister illustrations depict strange characters and floating bread
- Friday Mixtape: Warpaint's Glastonbury picks
- Karifurav Caihua’s weirdly erotic Japanese-inspired illustrations
- High octane Nike China animation gets kids to wear their bandages as a “badge of honour”
- “Evolve or die”: Bloomberg Businessweek creative director Rob Vargas on the magazine’s redesign
- Southbank Centre visual identity redesigned by North, to be a “confident masthead” for the institution
- Photographer Khadija Saye has died in the Grenfell Tower fire, her family confirm
- The Buzzfeed redesign: UK art director Tim Lane talks us through his seven-month overhaul
- Alex Norris’ hilarious three-panelled webcomics are universally appealing
- Fresh Yale grad Franci Virgili applies an academic approach to graphic design