If you’re looking to translate worldly foodstuffs into charming packaging design and branding, look no further than Fable. The creative consultancy based in Singapore has taken a simple design approach to a branding project for makers of Asian pastries, Chen Nguyen, which is distributed throughout Vietnam and China.
Using elements inherent to the logotype, the letters ‘n’ and ‘u’ have been abstracted as basic shapes, and arranged in three ways to represent three, slightly unfamiliar flavours of pastry: an oval for durian fruit, a circle for salted egg, and a triangle for yam. With a mix of green, orange or purple accents, the characters representing each of these flavours have also been designed with their own colour scheme. With its strong typographic appeal, the design that emerged makes a meal out of basic shapes and colours.
- Submit Saturdays: So you’ve built your website, what’s next?
- Kalen Hollomon's collages mix sex with fortune cookies
- Best of the web: a whole host of internet goodies
- Mould Map's latest issue is brought to life as an exhibition
- Photographer Toru Akai uncovers the Invisible Machinery that defines modern life
- Kuti Kuti, the comic association looking to educate and inspire
- “Nymphomaniac” photographer Casper Sejersen's explosive images
- Anja Wicki's sarcastically sweet comic illustrations
- Logo Pizza is selling 50 ready-made logos that increase in price with each one sold
- London Design Festival: where to go and what to see
- Caitlyn Murphy's paintings elevate the charm of everyday life
- Sean Lotman’s serenely psychedelic photographs of Japan