If you’re looking to translate worldly foodstuffs into charming packaging design and branding, look no further than Fable. The creative consultancy based in Singapore has taken a simple design approach to a branding project for makers of Asian pastries, Chen Nguyen, which is distributed throughout Vietnam and China.
Using elements inherent to the logotype, the letters ‘n’ and ‘u’ have been abstracted as basic shapes, and arranged in three ways to represent three, slightly unfamiliar flavours of pastry: an oval for durian fruit, a circle for salted egg, and a triangle for yam. With a mix of green, orange or purple accents, the characters representing each of these flavours have also been designed with their own colour scheme. With its strong typographic appeal, the design that emerged makes a meal out of basic shapes and colours.
- Hilarious send-up of selfie culture from Mercedes-Benz, Justin O'Shea and Jayne Min
- Mattis Dovier tracks the painful metamorphosis of man into machine in his new short
- Class A Marketing analyses the advertising techniques of drug dealers
- Yuri Suzuki's new invention lets users turn any object into a functioning musical instrument
- Snøhetta develops a “tribal language” for Høyskolen Kristiania School
- Work, build and don’t whine: historic portrayals of women in art and design
- Anna Ginsburg explores sex and female orgasms in this hilarious animation (NSFW)
- Arne Svenson’s portraits of his New York neighbours taken through apartment windows
- The Co-op returns to its old “clover leaf” logo from the 1960s
- Don't Hug Me I'm Scared - an exclusive interview with Duck, Red Guy and Yellow Guy
- Ace new Laura Callaghan work calls BS on the idea that we can be "whatever we want to be"
- The new Sagmeister & Walsh website has a live feed from a snake enclosure and a new naked photo (NSFW)