Work / Advertising

Fallon’s new PETA advert is a brilliantly puerile, gyrating phallic veg fest

If you’re someone who comes to It’s Nice That for stimulation of the intellectual kind, probably best to give this post a miss. Same goes if you don’t like gyrating – but for the rest of you, get ready for an absolutely killer advert involving all manner of phallic-vegetable-based fun. To mark World Vegan Day, campaigning organisation PETA (People for the Ethical Treatment of Animals) commissioned Fallon to help put the message across that veganism can boost your sex drive. Creative directors Sam Hibbard and Dan Watts worked with director Sam Peacock to create this one-minute coming together (stop sniggering at the back) of the male form and the delicious fruits and vegetables which form the vegan diet.

High-brow this may not be, but I’d stake my marrow on the fact you remember both the spot and the point it’s making.

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Fallon/Sam Peacocke: Stay Firm and Fresh (still)

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Fallon/Sam Peacocke: Stay Firm and Fresh (still)

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Fallon/Sam Peacocke: Stay Firm and Fresh (still)

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Fallon/Sam Peacocke: Stay Firm and Fresh (still)

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Fallon/Sam Peacocke: Stay Firm and Fresh (still)