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Fallon's new PETA advert is a brilliantly puerile, gyrating phallic veg fest

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Date
2 November 2012

If you’re someone who comes to It’s Nice That for stimulation of the intellectual kind, probably best to give this post a miss. Same goes if you don’t like gyrating – but for the rest of you, get ready for an absolutely killer advert involving all manner of phallic-vegetable-based fun. To mark World Vegan Day, campaigning organisation PETA (People for the Ethical Treatment of Animals) commissioned Fallon to help put the message across that veganism can boost your sex drive. Creative directors Sam Hibbard and Dan Watts worked with director Sam Peacock to create this one-minute coming together (stop sniggering at the back) of the male form and the delicious fruits and vegetables which form the vegan diet.

High-brow this may not be, but I’d stake my marrow on the fact you remember both the spot and the point it’s making.

A person stands on a tennis court holding a racket and wearing a white vest and headband. A large, phallic-shaped vegetable is attached to the front of their grey trousers.
Above

Fallon/Sam Peacocke: Stay Firm and Fresh (still)

Two people walk side by side against a white brick wall. Both wear suits and have large cucumbers tucked into the front of their trousers.
Above

Fallon/Sam Peacocke: Stay Firm and Fresh (still)

A person in a red boiler suit stands in front of a dark car in a smoke-filled garage. They hold a bunch of bananas between their legs, looking directly at the camera.
Above

Fallon/Sam Peacocke: Stay Firm and Fresh (still)

A collage of Michelangelo’s David with an eggplant and a head of lettuce placed over the figure’s groin. The vegetables are positioned to mimic the statue’s anatomy against a plain white background.
Above

Fallon/Sam Peacocke: Stay Firm and Fresh (still)

Four people stand in front of a shimmering tinsel backdrop and a large, glittery heart frame. One person in the centre wears a white T-shirt, purple trousers and a white cap, posing with their arms out.
Above

Fallon/Sam Peacocke: Stay Firm and Fresh (still)

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About the Author

Rob Alderson

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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

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