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Various wedges of cheese are arranged in a circle to form a pie chart against a white background. To the left, text reads “Brie” followed by nutritional information including “Fat 28g” and “Calories 334”.

Infotography project shows which foods are worst – useful AND delicious

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Date
28 May 2012

So you’re into infographics? Get with the programme granddad. Everyone knows it’s all about infotography now, as proved in the excellent Fat or Fiction website, “breaking down nutritional information bite by bite.” A collaboration between designers Anna Brooks, Christina Winkless and David Paul Rosser it takes a new approach to this vector dominated artform and helps convey important information in a clear, concise and stomach-rumbly kind of way. Want to see which cheese is worst, which chocolate bar packs the most calorific punch or want a reason to drink more Jagermiester? Then this is the project for you and the site is really beautifully designed too with a clean crisp navigation which dovetails with the project on show. Top work all round, now when’s it lunchtime?

A series of chocolate bars are arranged in a row against a white background, ordered by height. To the left, text reads “Lion Bar” followed by nutritional data for fat, calories, carbs and protein.
Above

Anna Brooks, Christina Winkless and David Paul Rosser: Fat or Fiction (Chocolate)

An infographic for “Fat a Fiction” uses colourful sweets to plot data points on a graph. The chart is titled “Tooty Frooties” and lists nutritional values including “Sugar: 33g” and “Calories: 400”.
Above

Anna Brooks, Christina Winkless and David Paul Rosser: Fat or Fiction (Sweets)

A top-down view of a glass of red wine against a plain white background. To the left, text reads “RED WINE” followed by nutritional information including “CALORIES: 94”.
Above

Anna Brooks, Christina Winkless and David Paul Rosser: Fat or Fiction (Alcohol)

A cake is sliced into ten different pieces, arranged like a pie chart against a white background. To the left, the “Fat & Fiction” logo sits above the words “Carrot Cake” and a list of nutritional facts.
Above

Anna Brooks, Christina Winkless and David Paul Rosser: Fat or Fiction (Cake)

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About the Author

Rob Alderson

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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

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