Launch Recite Me assistive technology

Advertising: This girl's got attitude AND her period so shut the hell up

Date
31 July 2013

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This feisty little girl’s just started surfing the crimson wave of puberty at her summer camp. Luckily for her, she’s the first girl at camp to get her period, so she becomes something of a coach, nay dictator, among her naive peers as they all start their periods too. “For these campers, I was their Joan of Arc…I’m Joan, and their vaj is the Arc…”

You may have heard of Hello Flo, a tampon delivery service, a while back when they first started. It’s a genius idea, and something that perhaps should be more prominent, but no doubt this spot by BBDO is going to get them the publicity they deserve. Let’s just hope they give them out like that little girl does at 0:25…

A person with long brown hair looks at the camera with a skeptical, frowning expression. They wear a pink and white tie-dye T-shirt and sit in a cluttered room.
Above

BBDO: Hello Flo – The Camp Gyno

A child sits on a bed, holding a thermometer in one hand and a teddy bear in the other. They wear a white T-shirt with a blue graphic and denim shorts.
Above

BBDO: Hello Flo – The Camp Gyno

A person stands behind a dark fence, arms raised high towards a cloudy sky. A handful of small, pale objects are tossed into the air above them.
Above

BBDO: Hello Flo – The Camp Gyno

Two people stand side by side in a grassy field, both with their mouths open as if singing or shouting. One wears a green and white striped T-shirt, while the other wears a purple T-shirt that reads “young & reckless”.
Above

BBDO: Hello Flo – The Camp Gyno

A child sits cross-legged on a colourful crochet blanket, gesturing with their hands while speaking. They wear a purple tie-dye T-shirt and sit behind a small white box in a cluttered bedroom.
Above

BBDO: Hello Flo – The Camp Gyno

A child with their hair in a bun sits on wooden steps, leaning their head on their hands. They wear a bright yellow T-shirt and several colourful friendship bracelets on their wrists.
Above

BBDO: Hello Flo – The Camp Gyno

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About the Author

Liv Siddall

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Liv joined It’s Nice That as an intern in 2011 and worked across online, print and events, and was latterly Features Editor before leaving in May 2015.

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