Advertising: This girl's got attitude AND her period so shut the hell up

Posted by Liv Siddall,

This feisty little girl’s just started surfing the crimson wave of puberty at her summer camp. Luckily for her, she’s the first girl at camp to get her period, so she becomes something of a coach, nay dictator, among her naive peers as they all start their periods too. “For these campers, I was their Joan of Arc…I’m Joan, and their vaj is the Arc…”

You may have heard of Hello Flo, a tampon delivery service, a while back when they first started. It’s a genius idea, and something that perhaps should be more prominent, but no doubt this spot by BBDO is going to get them the publicity they deserve. Let’s just hope they give them out like that little girl does at 0:25…

  • 1

    BBDO: Hello Flo – The Camp Gyno

  • 2

    BBDO: Hello Flo – The Camp Gyno

  • 3

    BBDO: Hello Flo – The Camp Gyno

  • 5

    BBDO: Hello Flo – The Camp Gyno

  • 6

    BBDO: Hello Flo – The Camp Gyno

  • 7

    BBDO: Hello Flo – The Camp Gyno

Ls-300

Posted by Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and is now one of our editors. She oversees itsnicethat.com and has a particular interest in illustration, photography and music videos. She also runs our London listings site This At There, and is a regular on our Studio Audience podcast.